Problem Framing - correct answer ✔✔Tell an interesting and complete story, find an appropriate
solution framework, routinize the procedure
Agile - correct answer ✔✔Empirical process control
Waterfall - correct answer ✔✔Defined process control
Hypothesis - correct answer ✔✔Educated Guess
Data - correct answer ✔✔Discrete, unorganized, raw facts
Information - correct answer ✔✔the transformation of those facts into meaning
Primary Data - correct answer ✔✔Survey, Interviews (marketing firm's telephone interviews), Used a lot
in marketing research
Secondary Data - correct answer ✔✔Firm's proprietary database, Internet data (crawlers) [scarpy,
beautifulsoup], Stock/capital market data (compustat, CRSP), Accounting disclosure data (from 10k, 10Q)
Simulated Data - correct answer ✔✔Data based on assumption and simulation, Used a lot in scheduling,
routing and queuing
Descriptive Data Analysis - correct answer ✔✔What happened? Why is it happening?, outcomes are
well-defined business problems and opportunities
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