Vertical Integration - correct answer ✔✔Corporate strategy. Upstream: towards inputs
Downstream: Towards customer
Diversification - correct answer ✔✔Corporate Strategy. Could be done with new product, new
geographic presence, or product market (new product, new market)
Geographic Scope - correct answer ✔✔Corporate Strategy: scope of the geographic area to be covered
by company
Strategic Alliances - correct answer ✔✔Corporate Strategy. Can be non-equity, equity, or joint venture.
Horizontal Integration - correct answer ✔✔a corporate expansion strategy that involves joining together
as many firms from the same industry as possible. This would be Mergers and Aquisitions (both friendly
or hostile)
Global Strategy - correct answer ✔✔1. CAGE Framework
2. Modes of Foreign Market Entry
3. The Integration-Responsiveness Framework
4. Porter's Diamond of National Competitive Advantage
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