SPMT 270 Exam 1 (2025 )Latest Questions With Passed Solutions!!
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Course
SPMT 270
Institution
SPMT 270
Importance of Sport Marketing - ️️-In order to survive, ad thrive, sport organizations
rely on income and revenue to support their activities and programs
-Increase consumers - attendance and viewership
-College athletic departments are having to become more "Fincaciallly self-sufficient"
-...
SPMT 270 Exam 1
Importance of Sport Marketing - ✔️✔️-In order to survive, ad thrive, sport organizations
rely on income and revenue to support their activities and programs
-Increase consumers - attendance and viewership
-College athletic departments are having to become more "Fincaciallly self-sufficient"
-Even in high school, youth, and recreational sports are becoming more expensive
"Grandfather" of Sport Marketing - ✔️✔️-Bill Veeck
-MLB team owner and marketing pioneer... Known for his OUTRAGEOUS ideas
-Believed that sporting events should be Entertaining
-Experience should be remembered
Wanted to create loyal fans
The Four Cs of Marketing (SWOT) - ✔️✔️-Company
-Consumers
-Competitors
-Climate
The P's of The Marketing Mix - ✔️✔️-Product
-Price
-Promotion
-Place
The Sport Product - ✔️✔️-Any bundle or combo of attributes and qualities that a
consumer expects will satisfy their "wants" and "needs"
-A good, service, or combination that provides benefits to a consumer as part of an
exchange
Basic Marketing philosophy - ✔️✔️-Examine people's wants and (needs)
-Select the best way to meet those wants
-Achieve the organization's objectives by meeting and satisfying the consumers wants
Two thrusts of Sport Marketing - ✔️✔️-The marketing of sport products to the sport
consumer
"Marketing Of Sport"
-The marketing of mainstream and non-sport products through sport
"Marketing Through Sport"
Historical Challenges in Sport Marketing - ✔️✔️-Marketing myopia: "Lack of foresight"
-Lack of Market research: Get to know your consumer!
, -Poor sales training and techniques: This is the "lifeblood" of your organization
Tex Rickard - ✔️✔️Madison square garden and Boxing promoter
Fred Corcoran - ✔️✔️Worked with the PGA
Bill Veeck - ✔️✔️MLB owner
Don Canham - ✔️✔️University of Michigan athletic director
Jon Spoelstra - ✔️✔️Executive, Marketing guru
Bill Veecks 12 Commandments for successful sports marketing - ✔️✔️-Take your work
seriously. Go for broke and give it your all
-Never take yourself too seriously
If you're a president, owner, or operator, attend every home game and never leave until
the last out
-Listen and be available to your fans
-If you don't think a promotion is fun, don't do it. Don't insult your fans
-Create an aura in your city. Make people understand that unless they come to the
ballpark or stadium, they will miss something
Growth and Development of sport marketing - ✔️✔️-Sports organizations looking for a
competitive advantage
-Sport organizations looking to broaden their consumer markets
-Evolution of media and technology
1970s - ✔️✔️NBA's Golden State Warriors are the first major sports org to administer
fan surveys
1979 series - ✔️✔️Sports illustrated shed popular media light on the business of sport
in a seven-part series
1979 - ✔️✔️ESPN is born!
1995 - ✔️✔️MLBs Seattle Mariners and NHLs San Jose sharks are the first
professional sport franchises to launch their own team website
What is marketing? - ✔️✔️-Promotion
-Branding
The Sport industry - ✔️✔️Market where products and services are offered to
consumers that are sport related
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