Interactive Digital Media and Games CORE || with 100%
Error-free Answers.
Production correct answers This is the making of a media product and includes the full
production process from pre-production to post-production.
Specialist providers correct answers These are media companies that produce and distribute
products within a specific medium such as film, television and video games.
Conglomerate structure correct answers In a conglomerate, one overall parent company owns a
number of smaller companies called subsidiaries. Each of a conglomerate's subsidiary businesses
runs independently but supports the wider goals and objectives of the parent company (for
example, conglomerates use their subsidiaries to promote and market a media product).
Independent companies correct answers Companies that are free from the control of a
conglomerate. Independent companies usually specialise in producing one type of media product
or service.
Joint venture correct answers This is when a media company works with another company on a
project that is mutually beneficial for both parties.
Distribution correct answers This includes two elements: firstly, how a product or brand reaches
an audience (for example, via web, cinema, television and so on) and secondly its marketing and
promotion
Public Service Broadcaster correct answers A company that delivers services beneficial to the
public interest. This type of company will offer products to the audience that go beyond the
purpose of entertainment, and many products are made specifically to inform, educate and widen
participation.
Cross-media correct answers A conglomerate that produces more than one type of media
Vertical intergration correct answers This is where a media company has the ability to control
the production, distribution and in some cases, the exchange of a product. It is sometimes known
as the value chain.
Horizontal Intergration correct answers This is when a media company utilises the assets of its
subsidiary companies to support the marketing process of a major product or brand.
Video-on-Demand (voD) correct answers Services such as youtube or netflix, which allows users
to select nd watch/listen to the video or audio content when (and often, where) they choose too.
Synergy correct answers The increased efficiency and profit that occurs as a result of vertical and
horizontal promotion. Conglomerates are formed to create synergy in order to cross promote. It
is the simultaneous energy created around a product, that encourages people to buy into it.
, Cross-Media Ownership correct answers This is when a media institution owns two or more
companies that specialise in different media sectors. (For example SONY is a conglomerate
company that owns subsidiaries operating in many different sectors such as games production
and film production.)
Traditional Advertising correct answers Methods of advertising that have been used by media
producers to promote products many years before the digital age. These include print media
advertising (for example billboards, newspapers, magazines, flyers, direct mail marketing,
television adverts and film trailers.)
Contemporary methods of Advertising correct answers Methods of advertising that are new and
only are available because of the technological development. Methods include: Iphones
apps/games, websites (official and massive coverage from other sites), Pop ups on websites,
Teaser trailer global release on youtube, ass supporting fan covarage on youtube, Mass social
media exposure (official facebook, twitter etc), Brand tie-ups, Globally staged and timed teaser
campaign (e.g. the go-live of the teaser trailer happens at the same moment for everyone)
Above-the-line Advertising correct answers Where mass media is used to promote brands and
reach out to the target consumers. These include conventional media such as television and radio
advertising, print and the internet
Narrowcast Channels correct answers Television Channels that distribute interest content
Web 2.0 technologies correct answers a phrase coined by Tim'O Reilly and Dale Dougherty
(2004) and known s the 'second phase' of the internet, where webpages and technologies are
interactive and collaborative. Compare the Web 1.0 (Dan Howells Childhood blog) To the Web
2.0 (his youtube channel.) There is the difference.
Below-the-line advertising correct answers A more one-to-one form of advertising that involves
the distribution of pamphlets, handbills, stickers, promotions, brochures placed at point of sale,
roadside banners and placards, or the charity people that come round your house. This technique
works well with local companies (say fresh food delivery from the market to the local area) or
charities (face to face is easier to guilt trip people)
Technological convergence correct answers The coming together of information and
communication technologies to create new ways of production and distributing products and
services audiences. Think the DS and the DSI that had a camera on it
Black box correct answers The one device, such as a smartphone, that supplies us with all our
information communications technology and media requirements. (Mobile phone or tablet)
Downloading correct answers When media products are transferred to a device from a webpage
and thus are able to be consumed offline. Very often audio products are downloaded, typicaly in
a wav or mp3 format.
Error-free Answers.
Production correct answers This is the making of a media product and includes the full
production process from pre-production to post-production.
Specialist providers correct answers These are media companies that produce and distribute
products within a specific medium such as film, television and video games.
Conglomerate structure correct answers In a conglomerate, one overall parent company owns a
number of smaller companies called subsidiaries. Each of a conglomerate's subsidiary businesses
runs independently but supports the wider goals and objectives of the parent company (for
example, conglomerates use their subsidiaries to promote and market a media product).
Independent companies correct answers Companies that are free from the control of a
conglomerate. Independent companies usually specialise in producing one type of media product
or service.
Joint venture correct answers This is when a media company works with another company on a
project that is mutually beneficial for both parties.
Distribution correct answers This includes two elements: firstly, how a product or brand reaches
an audience (for example, via web, cinema, television and so on) and secondly its marketing and
promotion
Public Service Broadcaster correct answers A company that delivers services beneficial to the
public interest. This type of company will offer products to the audience that go beyond the
purpose of entertainment, and many products are made specifically to inform, educate and widen
participation.
Cross-media correct answers A conglomerate that produces more than one type of media
Vertical intergration correct answers This is where a media company has the ability to control
the production, distribution and in some cases, the exchange of a product. It is sometimes known
as the value chain.
Horizontal Intergration correct answers This is when a media company utilises the assets of its
subsidiary companies to support the marketing process of a major product or brand.
Video-on-Demand (voD) correct answers Services such as youtube or netflix, which allows users
to select nd watch/listen to the video or audio content when (and often, where) they choose too.
Synergy correct answers The increased efficiency and profit that occurs as a result of vertical and
horizontal promotion. Conglomerates are formed to create synergy in order to cross promote. It
is the simultaneous energy created around a product, that encourages people to buy into it.
, Cross-Media Ownership correct answers This is when a media institution owns two or more
companies that specialise in different media sectors. (For example SONY is a conglomerate
company that owns subsidiaries operating in many different sectors such as games production
and film production.)
Traditional Advertising correct answers Methods of advertising that have been used by media
producers to promote products many years before the digital age. These include print media
advertising (for example billboards, newspapers, magazines, flyers, direct mail marketing,
television adverts and film trailers.)
Contemporary methods of Advertising correct answers Methods of advertising that are new and
only are available because of the technological development. Methods include: Iphones
apps/games, websites (official and massive coverage from other sites), Pop ups on websites,
Teaser trailer global release on youtube, ass supporting fan covarage on youtube, Mass social
media exposure (official facebook, twitter etc), Brand tie-ups, Globally staged and timed teaser
campaign (e.g. the go-live of the teaser trailer happens at the same moment for everyone)
Above-the-line Advertising correct answers Where mass media is used to promote brands and
reach out to the target consumers. These include conventional media such as television and radio
advertising, print and the internet
Narrowcast Channels correct answers Television Channels that distribute interest content
Web 2.0 technologies correct answers a phrase coined by Tim'O Reilly and Dale Dougherty
(2004) and known s the 'second phase' of the internet, where webpages and technologies are
interactive and collaborative. Compare the Web 1.0 (Dan Howells Childhood blog) To the Web
2.0 (his youtube channel.) There is the difference.
Below-the-line advertising correct answers A more one-to-one form of advertising that involves
the distribution of pamphlets, handbills, stickers, promotions, brochures placed at point of sale,
roadside banners and placards, or the charity people that come round your house. This technique
works well with local companies (say fresh food delivery from the market to the local area) or
charities (face to face is easier to guilt trip people)
Technological convergence correct answers The coming together of information and
communication technologies to create new ways of production and distributing products and
services audiences. Think the DS and the DSI that had a camera on it
Black box correct answers The one device, such as a smartphone, that supplies us with all our
information communications technology and media requirements. (Mobile phone or tablet)
Downloading correct answers When media products are transferred to a device from a webpage
and thus are able to be consumed offline. Very often audio products are downloaded, typicaly in
a wav or mp3 format.
