100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
SMPS CPSM Exam Domain 01: Marketing Research Questions And Answers $11.99
Add to cart
Quickly navigate to
Preview
  2.  
  3. SMPS CPSM
  4.  
  5. SMPS CPSM

Exam (elaborations)

SMPS CPSM Exam Domain 01: Marketing Research Questions And Answers
 0 purchase
  • Course
  • SMPS CPSM
  • Institution
  • SMPS CPSM

SMPS CPSM Exam Domain 01: Marketing Research Questions And Answers Tools that use statistical analysis and predictive modeling to forecast future events. ANS Advanced Analytics The practice of assessing your current position - where your firm stands right now in terms of finances, visibility w...

[Show more]

Preview 2 out of 7  pages

Document information

  • November 20, 2024
  • 7
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

Written for

  • SMPS CPSM
  • SMPS CPSM

Seller

avatar-seller
Nipsey

Reviews received

Content preview

SMPS CPSM Exam Domain 01: Marketing Research
Questions And Answers
Tools that use statistical analysis and predictive modeling to forecast future events. ANS
Advanced Analytics


The practice of assessing your current position - where your firm stands right now in terms of
finances, visibility within a market sector, competition, and a variety of other measures. A SWOT
analysis is often used as an assessment tool. ANS Audit


The sum of a set of numbers, divided by the amount of numbers in that set. One way of expressing
the typical value in a set of data. ANS Average


A measurement activity that compares one aspect of a thing to that same aspect in a different thing.
ANS Benchmarking


Create a basis for comparison. Most often used to compare one company to peer firms, can also be
used to determine best practices or key trends within a specific design typology. ANS
Benchmarking Survey


A prejudice shown towards or against something based on subjective perceptions of experiences or
opinions. ANS Bias


A collection of data sets so large and complex that it becomes difficult to process using typical
database management tools or traditional data-processing applications. ANS Big Data



A predictive relationship between two variables, where one causes the other. ANS Causation


Used to gauge clients' feelings about a firm's capabilities, staff, level of services, and success at
meeting clients' expectations. Often includes elements of perception and market intelligence surveys.
ANS Client Satisfaction Survey

, A form of question that limits possible answers by providing a list of answers that the respondent
must choose from. ANS Closed Question


The process of combining the data into meaningful categories and then marking the categories with a
code label so they can be easily compared and analyzed. ANS Coding


Used to compare relationships between distinct points of data and to demonstrate patterns. They are
typically vertically oriented. ANS Comparison Charts


A statistics term that defines a range of values within which the population parameter of interest is
likely to be included. ANS Confidence Interval


The purpose is to narrow down a list of options and figure out which one is right. It uses hard data to
quantify qualities identified in exploratory research. ANS Confirmatory Research


Experienced professional who provides expert knowledge for a fee. He or she most often works in an
advisory capacity, thus the hiring firm and its leaders retain responsibility for outcomes. ANS
Consultant


Demonstrate part-to-whole analysis. ANS Contribution Charts



A statistical relationship between two variables. ANS Correlation



When the data is tabulated according to multiple characteristics. ANS Cross-Tabulation


A multi-faceted process, mediated by a set of information technologies that focuses on creating two-
way exchanges with customers so that firms have an intimate knowledge of their needs, wants, and
buying patterns. In this way, ___ is intended to help companies understand, as well as anticipate, the
needs of current and potential customers. ANS Customer Relationship Management (CRM)

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Nipsey. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $11.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

69252 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling
$11.99
  • (0)
Add to cart
Added