Julia Wood
communication is a systemic process in which individuals interact with
and through symbols to create and interpret meanings.
Balchtin
Already Spokens- everything that has been said before
Features of theories
- maps of realities, lenses
-can have several theories of same phen...
✓ 1991, "Communication as a Field"; before that, it wasn't thought of as a
field. All communication theories are relevant to practical life world.
Broke down into seven traditions
Carl Hovland and Yale Team
✓ Socio Psychological Tradition
✓ -scientific perspective
✓ -source and content of persuasive messages
✓ -source credibility rests on expertness and character
✓ -Sleeper Effect: impact of credibility doesn't last
Wiener
✓ Cybernetic Tradition
✓ -field of Artificial intelligence
✓ -introduced concept of feedback
✓ -Claude Shannon established the idea of communication as
information processing
✓ -goal= maximize line capacity with minimum distortion
✓ -reduce uncertainty through redundancy
✓ -tricolon- thinking in three's
Master01 | November, 2024/2025 | Latest update
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