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Lamb C., Jr., Hair J., Jr., McDaniel C., Faria A. - Marketing Test Bank 5th edition. — Nelson Education Limited, questions and answers verified A+
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Lamb C., Jr., Hair J., Jr., McDaniel C., Faria A.
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Lamb C., Jr., Hair J., Jr., McDaniel C., Faria A.
Lamb C., Jr., Hair J., Jr., McDaniel C., Faria A. - Marketing Test Bank 5th edition. — Nelson Education Limited, questions and answers verified A+
Lamb C., Jr., Hair J., Jr., McDaniel C., Faria A. - Marketing Test Bank 5th edition. — Nelson Education Limited, questions and answers verified A...
Marketing Test Bank 5th edition. —
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Nelson Education Limited, questions and answers verifi
tg tg tg tg tg tg tg
ed A+ tg
Chapter 1—An Overview of Marketing
tg tg tg tg
MULTIPLEtgCHOICE
1. Whattgistgthetgdefinitiontgoftgmarketing?
a. planningtgsalestgcampaigns
b. selling
c. advertisingtgandtgpromotiontgactivities
d. atgphilosophytgthattgstressestgcustomertgsatisfaction
ANS:t g D PTS:t g t g 1 DIF: Definition REF:t g t g p.tg
4
OBJ:t g t g 1 BLM:t g Remember
2. Atgbusinesstgistgconcernedtgwithtgmanytgday-to-
daytgactivities.tgSometgoftgthetgmosttgimportanttgaretgthetgplanningtgandtgconceptiontgoftgthetgproducttgortgs
ervice,tgitstgpricingtgpolicy,tgandtgthetgdistributiontgstrategy.tgWhattgaretgthesetgactivitiestgparttgof?
a. humantgresources
b. production
c. marketing
d. accounting
ANS:t g C
Thistgdescriptiontgcontainstgthreetgoftgthetgfourtgmaintgactivitiestgincludedtgintgthetgmarketingtgfunctio
n.tgManytgstudentstgmaytgmistakenlytgbelievetgthattgmarketingtgistgconcernedtgonlytgwithtgpromotio
n.
PTS:t g 1 tD
g IF: Comprehension
REF:t g p.tg4tgOBJ:t g 1
BLM:t g Remember
3. Whichtgoftgthetgfollowingtgistgatgsettgoftgactivitiestgusedtgtotgimplementtgatgmanagementtgorientationtgt
hattgstressestgcustomertgsatisfaction?
a. atgcontroltgsystem
b. customertgmanagement
c. planningtgstrategy
d. marketing
ANS:t g D PTS:t g t g 1 DIF: Definition REF:t g t g p.tg
4
OBJ:t g t g 1 BLM:t g Remember
,4. Marketingtgistgantgorganizationaltgfunctiontgandtgatgsettgoftgprocessestgfortgcreating,tgcommunicating,tga
ndtgdeliveringtgwhichtgonetgoftgthetgfollowingtgtotgcustomers?
a. sales
b. benefits
c. satisfaction
d. value
ANS:t g D PTS:t g t g 1 DIF: Definition REF:t g t g p.tg
4
OBJ:t g t g 1 BLM:t g Remember
,5. Thetgideatgthattgpeopletggivetguptgsomethingtgintgordertgtotgreceivetgsomethingtgthattgtheytgwouldtgrathertgh
avetgistgatgkeytgingredienttgintgmarketing.tgWhattgistgthistgcalled?
a. exchange
b. synergy
c. reciprocity
d. promotion
ANS:t g A PTS:t g t g 1 DIF: Definition REF:t g t g p.tg
4
OBJ:t g t g 1 BLM:t g Remember
6. Whattgmusttghappentgintgordertgfortgexchangetgtotgoccur?
a. Eachtgpartytgmusttghavetgsomethingtgoftgvaluetgtotgthetgothertgparty.
b. Atgprofit-orientedtgorganizationtgmusttgbetginvolved.
c. Organizedtgmarketingtgactivitiestgmusttgalsotgoccur.
d. Moneytgortgothertglegaltgtendertgistgrequired.
ANS:t g A
Exchangetginvolvestgthetgtradetgoftgitemstgoftgvalue,tgbuttgdoestgnottgnecessarilytginvolvetgformaltgorganiz
ations,tgprofit,tgortgmoney/legaltgtender.
PTS:t g 1 tD
g IF: Comprehension
REF:t g p.tg4tgOBJ:t g 1
BLM:t g Remember
7. Fortgantgexchangetgtotgtaketgplace,tgwhattgmusttghappen?
a. Attgleasttgonetgpersontgmusttghavetgsomethingtgoftgvalue.
b. Eachtgpartytgmusttgfeeltgobligatedtgtotgaccepttgthetgoffer.
c. Moneytgmusttgbetgpresent.
d. Theretgmusttgbetgattgleasttgtwotgparties.
ANS:t g D PTS:t g t g 1 DIF: Comprehension
REF:t g t g p.tg4 OBJ:t g t g 1 BLM:t g Remember
8. Whytgistgthetgconcepttgoftgexchangetgimportanttgtotgmarketing?
a. Marketingtgactivitiestghelptgtotgcreatetgexchange.
b. Moneytgistgthetgonlytgmediumtgoftgexchangetgfortgbusinesstgmarketers.
c. Exchangetgprovidestgmoneytgtotgmarketers.
d. Marketingtgactivitiestgaretgatgrequirementtgfortgexchangetgtotgtaketgplace.
ANS:t g A
Marketingtgactivitiestghelptgthetgexchangetgtotgtaketgplace,tgbuttgmarketingtgcantgoccurtgwithouttgantgexcha
nge.
PTS:t g 1 tD
g IF: Comprehension
REF:t g p.tg4tgOBJ:t g 1
BLM:t g Remember
eltgT,tgwhattgelsetgshouldtgMeyertgfindtgout?
a. whethertgthetgcartgcantgmeettgthetgdemandstgoftgpotentialtgcustomers
b. howtgtotgpromotetgthetgcartgtotggeneratetgsignificanttgvisibilitytgfortgthetgad
c. wheretgthetgcartgshouldtgbetglocatedtgtotgsecuretgoptimumtgdrive-uptgbusiness
d. howtgtotgpricetgthetgcartgsotgthattgcustomerstgwilltgseektgouttghistgvehicle
ANS:t g A
Fortgantgexchangetgtotgtaketgplace,tgeachtgpartytgmusttghavetgsomethingtgthetgothertgvalues,tgthetgpartiestgmu
sttgbetgabletgtotgcommunicate,tgandtgeachtgpartytgmusttgbelievetgthattgittgistgappropriatetgtotgdealtgwithtgthetg
other.
PTS:t g 1 DIF: Application REF:t g p.tg4
OBJ:t g 1tgBLM:t g Highertgorder
10. IftgthetglocaltgchaptertgoftgthetgCanadiantgDiabetestgAssociationtg(CDA)tgsponsorstgatgfreetglifesavingtgcour
se,tgcitytgresidentstgwilltgnottghavetgtotgpaytgtotgtaketgthetgclass.tgWhytgwilltgantgexchangetgtaketgplace?
a. ThetgCDAtgdoestgnottghavetgtotgcommunicatetgwithtgclasstgparticipants.
b. Peopletgwhotgtaketgthetgcoursetghavetgtotggivetgnothingtgoftgvaluetgintgreturn.
c. BothtgthetgCDAtgandtgthetgpeopletgtakingtgthetgcoursetgwilltgtradetgsomethingtgoftgvalue.
d. Peopletgcantgdecidetgthetgcoursetghastgnotgvalue.
ANS:t g C
Iftgthetgcoursetghastgnotgvalue,tgthentgantgexchangetgcannottgoccur.tgWithouttgcommunication,tgthetgexchan
getgoftgknowledgetgfortgtimetgandtgenergytgcannottgoccur.tgIntgantgexchange,tgeachtgparticipanttghastgsometh
ingtgoftgvaluetgtotgthetgother.tgFortgantgexchangetgtotgoccur,tgeachtgpartytgmusttgbelievetgittgistgdesirable.
PTS:t g 1 DIF: Application REF:t g p.tg4
OBJ:t g 1tgBLM:t g Highertgorder
11. Fourtgcompetingtgphilosophiestgstronglytginfluencetgthetgroletgoftgmarketingtgandtgmarketingtgactiviti
estgwithintgantgorganization.tgWhichtgiftgthetgfollowingtgistgatgmarketingtgmanagementtgphilosophy?
a. accountingtgorientation
b. salestgorientation
c. profitabilitytgorientation
d. socialtgnetworkingtgorientation
ANS:t g B PTS:t g t g 1 DIF: Comprehension
REF:t g t g p.tg5 OBJ:t g t g 2 BLM:t g Remember
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