MKTG FINAL- Buying Behavior Exam Questions with Verified Answers (Graded A+)
48) Some consumers worry that they will be affected by marketing messages without even knowing it. They are concerned about ________ advertising.
A) alternative evaluation
B) subliminal
C) perceptual
D) innovative
E)...
48) Some consumers worry that they will be affected by marketing messages without even knowing it.
They are concerned about ________ advertising.
A) alternative evaluation
B) subliminal
C) perceptual
D) innovative
E) comparative - Answers B) subliminal
49) ________ describes changes in an individual's behavior arising from experience.
A) Lifestyle
B) Learning
C) Perception
D) Cognitive dissonance
E) Aggressiveness - Answers B) Learning
50) Learning occurs through the interplay of all of the following EXCEPT ________.
A) drives
B) stimuli
C) cues
D) dissonance behavior
E) reinforcement - Answers D) dissonance behavior
51) ________ are subtle stimuli that influence where, when, and how a person responds to an idea.
A) Cues
B) Drives
C) Messages
D) Personalities
E) Impulses - Answers A) Cues
, 52) Applying ________, marketers can affect demand for a product by associating it with strong drives,
using motivating cues, and providing positive reinforcement.
A) subliminal advertising
B) social classes
C) learning theory
D) need recognition
E) cognitive dissonance - Answers C) learning theory
53) A(n) ________ is a descriptive thought that a person has about something.
A) lifestyle
B) motive
C) belief
D) attitude
E) perception - Answers C) belief
54) A(n) ________ is a person's relatively consistent evaluations, feelings, and tendencies toward an
object or idea.
A) lifestyle
B) motive
C) belief
D) attitude
E) perception - Answers D) attitude
55) The buyer decision process consists of five stages. Which of the following is NOT one of these
stages?
A) need recognition
B) information search
C) variety-seeking buying behavior
D) purchase decision
E) postpurchase behavior - Answers C) variety-seeking buying behavior
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