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Social Psychology Chapter 4 Social Cognition Heinzen/Goodfriend 100% Verified
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Social Psychology Chapter 4 Social Cognition Heinzen/Goodfriend 100% Verified...
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Social Psychology Chapter 4 Social CognitionHeinzen/Goodfriend 100% Verified
Social Cognition - ANSWER the study of how people combine intuition and logic to
process social information
dual processing - ANSWER the ability to process information using both intuition and
logic
Intuition - ANSWER The ability to know something quickly and automatically; a "gut
feeling" that takes little mental effort.
Logic - ANSWER the ability of humans to use reason, think systematically, and carefully
consider evidence about possible futures
Cognitive load - ANSWER the amount of information that an individual's thinking systems
can handle at one time
Cognitive Load shifting - ANSWER when an individual's two thinking systems interact by
smoothly shifting back and forth between intuition and logic
Memory structures - ANSWER The cognitive structures that form the mind and organize
and interpret social information, namely, schemas, scripts, and stereotypes.
Schema-a cognitive framework that organizes concepts, objects, or experiences into
categories or groups of associations
Script-a memory structure or type of schema that guides common social behaviors and
expectations for types of events; scripts provide an order of events for common
situations as well as expectations for others' behavior.
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