LSU POLI 2051 Exam 3 Questions With Complete Solutions
3 views 0 purchase
Course
POLI 2051
Institution
POLI 2051
LSU POLI 2051 Exam 3 Questions With
Complete Solutions
In political science, we are primarily concerned with __________ because it informs us as
citizens. information media
controlled media Candidates control the content of the message.
controlled media example Campaign commercials or rallie...
LSU POLI 2051 Exam 3 Questions With
Complete Solutions
In political science, we are primarily concerned with __________ because it informs us as
citizens. information media
controlled media Candidates control the content of the message.
controlled media example Campaign commercials or rallies.
Types of Advertisements (controlled media) Positive (self praise)
Negative (attacks/criticism of opponent)
defenses "That's not true" - not effective
Attacking back on the same issue is most common and effective.
Who did political ads start with? Eisenhower in 1952
They tended to be short and sold candidate-like products.
, LSU POLI 2051 Exam 3 Questions With
Complete Solutions
first negative ad Daisy girl ad
Why do candidates attack even though we are generally against negativity? Out of fear
(there's more attacks in a close race); because they work (tend to be more remembered)
What do you do if you're attacked? Counterattack on the same issue (ex. red phone ad
from 2008).
What did the bipartisan campaign reform act of 2002 do? Tried to limit negative attack
advertisements but didn't work
Other groups stepped up the efforts to provide these attack ads
uncontrolled media Candidates have less control over the content
uncontrolled media examples Debates & News coverage
When did debates first occur? In the presidential general election in 1960 with Nixon V.
Kennedy. Next ones didn't occur until 1976 and since then we've had at least one every election.
, LSU POLI 2051 Exam 3 Questions With
Complete Solutions
characteristics of media coverage of politics - Horse-race coverage (a sporting event)
- Issue-less (issue covered and then moved on from)
- Pack journalism (everyone tends to cover the same thing)
- Style over substance (not about what you say but HOW you say it that's remembered)
- Anything is newsworthy (anything goes, nothing private)
- Interpretative (they tell you how to think about it and give a spin on their story)
- Negative
horse-race coverage Sporting event
issueless Issue covered and then moved on from.
pack journalism Everyone tends to cover the same thing.
style over substance Not about what you say but how you say it that's remembered.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller UpperClass. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $17.49. You're not tied to anything after your purchase.
