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COB 300 McMillen Final Exam Questions and Answers
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COB 300 McMillen Final Exam Questions and Answers
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COB 300 McMillen Final Exam Questionsand Answers
Management contracting - Answers -a joint venture in which the domestic firm supplies
the management know-how to a foreign company that supplies the capital; the domestic
firm exports management services rather than products.
Direct investment - Answers -entering a foreign market by developing foreign-based
assembly or manufacturing facilities.
Licensing - Answers -entering foreign markets by developing an agreement with a
licensee in the foreign market.
Contract manufacturing - Answers -a joint venture in which a company contracts with
manufacturers in a foreign market to produce its product or provide its service.
whole-channel view - Answers -Consists of designing international channels that take
into account the entire global supply chain and marketing channel, forging an effective
global value delivery network
marketing logistics - Answers -planning, implementing, and controlling the physical flow
of materials, final goods, and related information from points of origin to points of
consumption to meet customer requirements at a profit
corporate VMS - Answers -a vertical marketing system that combines successive
stages of production and distribution under single ownership
indirect marketing channel - Answers -a marketing channel containing one or more
intermediary levels
contractual VMS - Answers -A vertical marketing system in which independent firms at
different levels of production and distribution join together through contracts
Marketing channel management - Answers -selecting, managing, and motivating
individual channel members and evaluating their performance over time.
administered VMS - Answers -A vertical marketing system that coordinates successive
stages of production and distribution through the size and power of one of the parties
, conventional distribution channel - Answers -A channel that consists of one or more
independent producers, wholesalers, and retailers, each a separate business seeking to
maximize its own profits
A marketing channel - Answers -a set of interdependent organizations that help make a
product or service available for use or consumption by the consumer or business user
Channel level - Answers -the layer of intermediaries that performs some of the work in
bringing the product and its ownership closer to the final buyer
multichannel distribution system - Answers -a distribution system in which a single firm
sets up two or more marketing channels to reach one or more customer segments.
Distribution center - Answers -a large, highly automated warehouse assigned to receive
goods from various plants and suppliers, take orders, fill them, and deliver goods to
customers
Value delivery network - Answers -A network composed of the company, suppliers,
distributors, and ultimately, customers who partner with each other to improve the
performance of the entire system on delivering customer value
Direct marketing channel - Answers -A marketing channel that has no intermediary
levels
Channel conflict - Answers -Disagreements among marketing channel members on
goals, roles, and rewards- who should do what and for what rewards
Vertical marketing system - Answers -A channel structure in which producers,
wholesalers, and retailers act as a unified system. One channel member owns the
others, has contracts with them, or has so much power that they all cooperate
Franchise organization - Answers -A contractual vertical marketing system in which a
channel member, called a franchisor, links several stages in the production-distribution
process
Horizontal marketing system - Answers -A channel arrangement in which two or more
companies at one level join together to follow a new marketing opportunity
Market channel design - Answers -Designing effective marketing channels by analyzing
customer needs, setting channel objectives, identifying major channel alternatives, and
evaluating those alternatives
Intensive distribution - Answers -Stocking the product in as many outlets as possible.
Like convenience goods, or unsought goods in some cases
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