mass media - ANSWERSTechnology that allows individuals to communicate efficiently with a large group and over distances.
AnswerWhere did students get their news according to the student survey? - ANSWERSDemocrats:
Newspapers (0)
internet (89)
Television(8)
Republicans:
Newspapers (2)
I...
LSU POLI 2051 Exam 3 Questions &
Answers
mass media - ANSWERSTechnology that allows individuals to communicate efficiently
with a large group and over distances.
AnswerWhere did students get their news according to the student survey? -
ANSWERSDemocrats:
Newspapers (0)
internet (89)
Television(8)
Republicans:
Newspapers (2)
Internet (69)
Television (23)
Independents:
Newspapers (0)
Internet (76)
Television (19)
AnswerIn political science, we are primarily concerned with __________ because it
informs us as citizens. - ANSWERSinformation media
Answercontrolled media - ANSWERSCandidates control the content of the message.
Answercontrolled media example - ANSWERSCampaign commercials or rallies.
AnswerTypes of Advertisements (controlled media) - ANSWERSPositive (self praise)
Negative (attacks/criticism of opponent)
Answerdefenses - ANSWERS"That's not true" - not effective
Attacking back on the same issue is most common and effective.
AnswerWho did political ads start with? - ANSWERSEisenhower in 1952
They tended to be short and sold candidate-like products.
, Answerfirst negative ad - ANSWERSDaisy girl ad
AnswerWhy do candidates attack even though we are generally against negativity? -
ANSWERSOut of fear (there's more attacks in a close race); because they work (tend to
be more remembered)
AnswerWhat do you do if you're attacked? - ANSWERSCounterattack on the same
issue (ex. red phone ad from 2008).
AnswerWhat did the bipartisan campaign reform act of 2002 do? - ANSWERSTried to
limit negative attack advertisements but didn't work
Other groups stepped up the efforts to provide these attack ads
Answeruncontrolled media - ANSWERSCandidates have less control over the content
Answeruncontrolled media examples - ANSWERSDebates & News coverage
AnswerWhen did debates first occur? - ANSWERSIn the presidential general election in
1960 with Nixon V. Kennedy. Next ones didn't occur until 1976 and since then we've
had at least one every election.
Answercharacteristics of media coverage of politics - ANSWERS- Horse-race coverage
(a sporting event)
- Issue-less (issue covered and then moved on from)
- Pack journalism (everyone tends to cover the same thing)
- Style over substance (not about what you say but HOW you say it that's remembered)
- Anything is newsworthy (anything goes, nothing private)
- Interpretative (they tell you how to think about it and give a spin on their story)
- Negative
Answerhorse-race coverage - ANSWERSSporting event
Answerissueless - ANSWERSIssue covered and then moved on from.
Answerpack journalism - ANSWERSEveryone tends to cover the same thing.
Answerstyle over substance - ANSWERSNot about what you say but how you say it
that's remembered.
Answeranything is newsworthy - ANSWERSAnything goes and nothing is private.
Answerinterpretative - ANSWERSThey tell you how to think about it and give a spin on
their story.
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