COB 300 McMillen Final Exam Questions and Answers
Management contracting - Answera joint venture in which the domestic firm supplies the management know-how to a foreign company that supplies the capital; the domestic firm exports management services rather than products.
/.Direct investmen...
Management contracting - Answera joint venture in which the domestic firm supplies the
management know-how to a foreign company that supplies the capital; the domestic
firm exports management services rather than products.
/.Direct investment - Answerentering a foreign market by developing foreign-based
assembly or manufacturing facilities.
/.Licensing - Answerentering foreign markets by developing an agreement with a
licensee in the foreign market.
/.Contract manufacturing - Answera joint venture in which a company contracts with
manufacturers in a foreign market to produce its product or provide its service.
/.whole-channel view - AnswerConsists of designing international channels that take
into account the entire global supply chain and marketing channel, forging an effective
global value delivery network
/.marketing logistics - Answerplanning, implementing, and controlling the physical flow
of materials, final goods, and related information from points of origin to points of
consumption to meet customer requirements at a profit
/.corporate VMS - Answera vertical marketing system that combines successive stages
of production and distribution under single ownership
/.indirect marketing channel - Answera marketing channel containing one or more
intermediary levels
/.contractual VMS - AnswerA vertical marketing system in which independent firms at
different levels of production and distribution join together through contracts
/.Marketing channel management - Answerselecting, managing, and motivating
individual channel members and evaluating their performance over time.
/.administered VMS - AnswerA vertical marketing system that coordinates successive
stages of production and distribution through the size and power of one of the parties
/.conventional distribution channel - AnswerA channel that consists of one or more
independent producers, wholesalers, and retailers, each a separate business seeking to
maximize its own profits
/.A marketing channel - Answera set of interdependent organizations that help make a
product or service available for use or consumption by the consumer or business user
, /.Channel level - Answerthe layer of intermediaries that performs some of the work in
bringing the product and its ownership closer to the final buyer
/.multichannel distribution system - Answera distribution system in which a single firm
sets up two or more marketing channels to reach one or more customer segments.
/.Distribution center - Answera large, highly automated warehouse assigned to receive
goods from various plants and suppliers, take orders, fill them, and deliver goods to
customers
/.Value delivery network - AnswerA network composed of the company, suppliers,
distributors, and ultimately, customers who partner with each other to improve the
performance of the entire system on delivering customer value
/.Direct marketing channel - AnswerA marketing channel that has no intermediary levels
/.Channel conflict - AnswerDisagreements among marketing channel members on
goals, roles, and rewards- who should do what and for what rewards
/.Vertical marketing system - AnswerA channel structure in which producers,
wholesalers, and retailers act as a unified system. One channel member owns the
others, has contracts with them, or has so much power that they all cooperate
/.Franchise organization - AnswerA contractual vertical marketing system in which a
channel member, called a franchisor, links several stages in the production-distribution
process
/.Horizontal marketing system - AnswerA channel arrangement in which two or more
companies at one level join together to follow a new marketing opportunity
/.Market channel design - AnswerDesigning effective marketing channels by analyzing
customer needs, setting channel objectives, identifying major channel alternatives, and
evaluating those alternatives
/.Intensive distribution - AnswerStocking the product in as many outlets as possible.
Like convenience goods, or unsought goods in some cases
/.Exclusive distribution - AnswerGiving limited number of dealers the exclusive right to
distribute the company's products in their territories. One per area. Often specialty
goods
/.Selective distribution - AnswerThe use of more than one but fewer than all of the
intermediaries that are willing to carry the company's products. Shopping goods
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