HSPT BRANDING MIDTERM Exam
Questions With Verified And Updated
Answers
Brand Positioning - answer✔The _______________ is a way to identify competitors, market
niches, and consumers with special needs in order for a new brand to succeed.
1) Brand value
2) Brand identifying
3) Brand positioning
4) Brand image
Brand identity - answer✔The __________________ both enables and constrains the positioning
decisions about the name, logo, and brand communication.
Target segment - answer✔When selecting a ______________________ company's look at the
specific product features against different consumer attributes.
1) Brand extension
2) Target segment
3) Value proposition
4) Positioning statement
Social media - answer✔_______________ has become the new word- of- mouth creating buzz
about the product and allowing consumers to decided weather or not to purchase the product.
1) Traditional media
2) Guerilla marketing
3) Social media
4) Virtual marketing
Brand Image - answer✔The ________________________ is based on all associations between
the brand, and the cognitive and affective elements in the consumers' minds.
Relevant Competitors - answer✔When creating a brand position, brands look at
_______________________ that have similar positioning to determine their salient attributes.
1) Product lines
2) Brand Portfolios
3) Relevant Competitors
4) Brand images
Value proposition - answer✔A brand positioning supports a clear and compelling
______________________ that provides consumers a unique value over competing products.
1) Brand image
2) Brand vision
3) Value proposition
4) Brand value
Brand Value and Brand Identity - answer✔The aim of brand positioning is to establish a unique
______________ and _____________ in the consumer's mind.
ALL RIGHTS RESERVED.
1) Brand Value and Brand Image
2) Brand Loyalty and Brand Value
3) Brand Value and Brand Identity
4) Brand Identity and Brand Image
Salient attributes - answer✔The _____________________ are the aspects of the product in
which the consumer judges the product.
1) Salient attributes
2) Brand loyalties
3) Niches
4) Brand values
Objectives - answer✔The positioning statement is based on the company's
_____________________, and is a tool to help keep everyone in the organization on the same
page.
1) Objectives
2) Promise
3) Perspective
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