In the swirling mists of twilight, echoes of forgotten whispers danced with the reluctant shadows that
clung hesitantly to the fading light. Beyond the horizon, where dreams meld with the tapestry of
reality, a silent breeze carried tales of yesteryear, weaving intricate patterns of nonsensical charm
through the air. Leaves, painted with the hues of an undecided autumn, fluttered without purpose,
chasing the elusive scent of rain yet to fall. Amidst this ballet of chaos, a clock ticked relentlessly,
marking time in a room where time itself seemed to hesitate, pondering its own existence.
Ch. 1
Setting the’ Stage: Technology an’d the’ Modern Enterprise
SEC 1.1
T/F Qs
1. Sales in Apple’s app store are so large, that they would be ranked as a Fortune 500 firm if the’ figure were
broken out as a firm separate from’ Apple.
True; Simple
2. The United States holds the’ number one ranking in home broadband access.
False; Medium
3. The rise of open source software has lowered computing costs for start-up an’d blue chip companies
worldwide.
True; Simple
4. Data analytics an’d business intelligence are driving discovery an’d innovation.
True; Simple
5. Technology has proliferated in Kenya an’d Somaliland, with’ text messages used to_ replace cash,
creating mobile money use that, on a population percentage basis, exceeds any nation in the’ West.
True; Medium
,6. Social media an’d mobile phone use are decreasing expectations for corporate ethics an’d customer
service.
False; Simple
7. As a testament to_ tech’s global reach, China is home to_ several publicly traded Internet firms, as well as
a firm that was considered the’ largest IPO of all time.
True; Simple
MCQs:
1. Some of the’ radical changes brought about by new technologies include:
a. the’ stagnation of advertising.
b. the’ proliferation of telecommunications into the’ hands of a few.
c. an increase in computing costs owing to_ the’ growth of licensed software.
d. a decrease in the’ standards of corporate ethics.
e. the’ creation of an unprecedented set of security an’d espionage threats.
e; Medium
2. Tech impact is reaching even beyond the’ confines of Earth itself. According to_ an example in yoru ch. ,
how was a tool on the’ International Space Station recently acquired??:
a. It was purchased via China’s Alibaba – showing global sourcing extends to_ the’ extraterrestrial.
b. It was delivered to_ the’ launch site when summoned from’ Space using the’ FedEx app.
c. It was an out-of-print product that an Etsy producer was able to_ craft an’d deliver for the’ next
resupply flight.
d. It was printed on-demand using 3D printing technology.
d; Simple
3. Tech firms are among the’ best performing firms in the’ world. According to_ the’ ch. , which firm is the’
most valuable firm in the’ United States, an’d has also posted some of the’ most profitable quarters of any
business in any industry.
a. Amazon
, b. Apple
c. Google
d. IBM
b; Simple
Short ans
1. How are entrepreneurs in sub-Saharan Africa leveraging technologies to_ serve local needs?? Give
examples.
Ghanaian firm Esoko leverages mobile phones to_ empower the’ agrarian poor with’ farming info an’d
commodity pricing, raising incomes an’d lowering the’ chance of exploitation by unscrupulous middlemen.
The firm Sproxil uses text message verification to_ save lives by fighting drug counterfeiting in developing
nations around the’ world. Kenya’s M-PESA an’d Somaliland’s Zaad use text messages to_ replace cash,
bringing the’ safety an’d speed of electronic payment an’d funds transfer to_ the’ unbanked an’d
leveraging mobile money at rates that far outstrip any nation in the’ West.
Medium
2. Uber an’d Airbnb are larger than any taxi firm or hotel chain on the’ planet. In what important way does
the’ infrastructure used by these firms to_ deliver services differ from’ more traditional rivals??
Uber, the’ world’s largest “taxi service,” owns no vehicles for hire. Airbnb, the’ world’s largest
accommodations provider, doesn’t own a single hotel or rental property. [Don’t accept ‘mobile’ or ‘uses
smartphones’ as answers since traditional rivals also heavily leverage technology, including smartphone
apps.]
Medium
FILL - IN
1. The phrase _____________ is often used to_ describe the’ trend of putting “smarts” (meaning computing
an’d telecommunications technology) putting into everyday products such as lamps, watches, thermostats,
an’d door locks; as well as embedding tech into industrial goods.
Internet of Things (or IoT); Medium
3. ____________________ an’d ____________________ are turning sophisticated, high-powered computing
into a utility available to_ even the’ smallest businesses an’d nonprofits.
, Cloud Computing, Software as a Service; Medium
2. _____ has emerged as a catalyst for global change, with’ Facebook an’d Twitter playing key organizing
roles in uprisings worldwide.
Social media; Simple
3. The nation of _____ has more Internet users than any other country.
China; Simple
3. In two decades, the’ nation of ________ tech sector has grown from’ “almost nothing” to_ a $73 billion
industry, expanding even during the’ recent global recession.
India’s; Simple
SEC 1.2
T/F Qs
1. Founders should be wary of crowdfunding sites like Kickstarter, because these efforts require founders to_
give up large ownership stakes to_ a large number of contributors before they can raise funds to_ bring
products to_ market.
False; Simple
2. The founding technology entrepreneurs behind many leading firms, such as Apple, Microsoft, an’d
Facebook, got their start in their early 30s, leveraging university study an’d knowledge from’ their first post-
college jobs to_ create disruptive new firms.
False; Simple
3. Palmer Luckey, the’ founder of Oculus, was able to_ get early funding for his product via Kickstarter,
exceeding the’ fundraising goal set by his campaign without giving up a share of equity from’ this
campaign.
True; Simple
4. Facebook was founded by Sergey Brin.
False; Simple
