Group Marketing Mix Strategy University of Phoenix MHA/506: Ethical Marketing: The New Health Care Economics 07:11:56 GMT -05:00 Michael Lucio Feedback Summaries: My team's comments highlighted the need for a regulatory compliance review and proper billing alignment for extending telehealth s...
Group Marketing Mix Strategy
University of Phoenix
MHA/506: Ethical Marketing: The New Health Care Economics
07:11:56 GMT -05:00
, Michael Lucio Feedback Summaries:
My team's comments highlighted the need for a regulatory compliance review and proper
billing alignment for extending telehealth services, especially in cardiology. This ensures
efficient and cost-effective implementation. It was also suggested that offering lower-cost
telehealth appointments could increase daily appointments and revenue while reducing
individual costs, making it a strong selling point. Also, updating existing equipment instead of
needing to purchase new technology can further reduce implementation costs, benefiting
members directly.
Utilizing multiple marketing tools can maximize reach and distribute information
efficiently, lowering the customer acquisition cost. Telehealth can also aid patients with
language barriers by providing access to providers with necessary language skills or interpreter
services. We also discussed linking social media content directly to the website which can
streamline advertisements, making it easier for potential clients to follow up, thus avoiding
traffic loss to competitors. This approach ensures that marketing efforts drive traffic exclusively
to our
services.
These insights help refine the marketing mix strategy by addressing key elements such as
cost management, customer acquisition, and service accessibility. They provide actionable steps
to enhance the product, price, place, and promotion aspects of the strategy, ensuring a
comprehensive and practical approach to our proposed specialty telehealth marketing.
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