Marketing Plan -Team D MHA/ 506 The Process of physician recruitment is a multi-faceted series of processes and procedures. Within the last ten years, East Chestnut Regional Health System (ECRH) was formed from the merger of three organizations: The East River Medical Center, the Northern Mountain...
The Process of physician recruitment is a multi-faceted series of processes and
procedures. Within the last ten years, East Chestnut Regional Health System (ECRH) was
formed from the merger of three organizations: The East River Medical Center, the
Northern Mountain Hospital Consortium, and the Archway Hospital. During the time of
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, this merger, the hospital's executive leadership had undergone a lot of changes as well.
With the changing of CFO's and COO's the hospital had no time to put into physician
recruitment. The organization currently employs 400 physicians however 50% of the
hospital's cardiologist will be retiring within the next 3-5 years, so formulating a
comprehensive recruitment plan is imperative to the organization.
The recruitment process involves working with all staff and department heads to
ascertain future physician needs and then strategizing with concern to how best to
approach attracting the most qualified candidates for these anticipated vacancies. The
marketing team on physician recruitment should be able to identify the best candidates
through the process of managing the overall recruitment activity daily, designing and
producing ads that achieve results, and devising and implementing an ongoing specific
marketing strategy aimed at a consistent and controlled cycle of physician recruitment.
As we take a closer look at the market that will benefit from the formation of East
Chestnut Regional Health System, we will find that the services that each county will
benefit from the services offered by this health care system. For them to be successful,
they must complete the upcoming projects on time as well as start recruiting physicians.
Even though BMC has the highest patient load for women's services, ECRH has a level 1
trauma center with air service, orthopedic hospital as well as a new oncology center just
to name a few health services that they offer. Technology and presentation are going to
play a vital role in the success of ECRH. Because the equipment at ERMC has been well
maintained it will be easier to upgrade. The reason this is important is with your younger
generation that is where their interest is, in technology. If patients can have a
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