Comparative Study of Case Study Summaries Utilizing APA TableSchool of Business, Technology, and Health Care AdministrationStrategic Vision and Planning in Health Care “ DHA80321 05:31:51 GMT -05:00IntroductionThis study, conducted by Tina Ulbrich and Ashley Levy, is structured around a detailed ...
Comparative Study of Case Study Summaries Utilizing APA Table
School of Business, Technology, and Health Care Administration
Strategic Vision and Planning in Health Care – DHA8032
1
05:31:51 GMT -05:00
, Introduction
This study, conducted by Tina Ulbrich and Ashley Levy, is structured around a detailed
review of case studies on the strategic choices and challenges faced by four healthcare
organizations: Salix Pharmaceuticals, Community Blood Centers of the Carolinas (CBCC),
Western Medical Group, and Tufts-NEMC under the leadership of Ellen Zane. The study was
conducted over a period of four weeks, with each week dedicated to analyzing one organization.
The analysis encapsulates the company's strategies, challenges, and potential areas of
improvement, offering a comprehensive overview of each organization's critical strategic
decisions.
Week 4: Salix Pharmaceuticals
Ashley Levy's and Tina Ulbrich's case studies focus on Salix Pharmaceuticals, Inc.'s
success and comprehensively analyze its search-and-develop strategy. Both case studies attribute
Salix's success to its concentration on niche therapeutic areas, strategic partnerships, and ability
to capitalize on emerging market trends. Levy's study emphasizes Salix's unique focus on
specialized medicines for smaller groups, differentiating it from larger pharmaceutical
companies. This strategic decision allowed Salix to capture a significant market share and led to
substantial growth and profitability. Levy also highlights the importance of Salix reassessing its
mission to ensure it aligns with the dynamic nature of the pharmaceutical industry. Ulbrich's case
study, on the other hand, proposes a thorough analysis of several critical factors in determining
whether Salix should change its mission. These factors include market trends and dynamics,
mission alignment, innovation and research, financial performance, and stakeholder feedback.
Ulbrich stresses the importance of evidence-based practice and suggests that strategic changes
2
05:31:51 GMT -05:00
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller newage. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
