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Website Performance Analysis: Amazon, YouTube, and FacebookUniversity of Phoenix MKT 440 06:35:48 GMT -05:00Website Performance Analysis: Amazon, YouTube, and FacebookIntroductionThe digital landscape is highly competitive, and websites must continuously improve their digital marketing strategies t...

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Website Performance Analysis: Amazon, YouTube, and Facebook

University of Phoenix

MKT 440




06:35:48 GMT -05:00

, Website Performance Analysis: Amazon, YouTube, and Facebook

Introduction

The digital landscape is highly competitive, and websites must continuously improve

their digital marketing strategies to stay ahead. This paper analyzes three major websites—

Amazon, YouTube, and Facebook—regarding their performance across key digital marketing

components. Each analysis will evaluate how effectively these sites implement SEO, social

media integration, content marketing, user experience, and paid advertising. Recommendations

for improvements and assessments of search engine rankings using relevant keywords will also

be provided.


Amazon.com


Overview of the Website


Amazon is one of the largest e-commerce platforms globally, offering a wide range of products

and services, including retail, streaming, and cloud computing. Its website is designed to be fast,

intuitive, and user-friendly, catering to millions of users worldwide.


Website Performance in Relation to a Digital Marketing Plan


 SEO: Amazon ranks highly for a vast array of keywords, including “online shopping,”

“buy electronics,” and “best deals on gadgets.” Its SEO strategy is robust, focusing on

product descriptions, user reviews, and high-quality metadata. Amazon also uses long-tail

keywords for niche products.




06:35:48 GMT -05:00

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