MKTG EXAM QUESTIONS AND CORRECT ANSWERS LATEST UPDATE (ALREADY PASSED)
5 views 0 purchase
Course
MKTG
Institution
MKTG
MKTG EXAM QUESTIONS AND CORRECT ANSWERS LATEST UPDATE (ALREADY PASSED)
Nick purchased a book store gift card for his sister Agatha's birthday. Agatha takes the gift card and purchases a book she's wanted to get. Agatha is a: - Answers consumer
Joe receives a new hat for his birthday from his fri...
Nick purchased a book store gift card for his sister Agatha's birthday. Agatha takes the gift card and
purchases a book she's wanted to get. Agatha is a: - Answers consumer
Joe receives a new hat for his birthday from his friend Nate. In this example Nate is a: - Answers
customer
An organization called The Road Home provides people otherwise without a place to stay temporary
shelter for a night at no cost to them. This organization is an example of a: - Answers non-profit
organization
The Geneva Steel company sells its raw steel to WEXCO, an automotive windshield wiper manufacturing
company. This transaction is known as a: - Answers business-to-business (B2B) transaction
A toy retailer attends a toy convention and solidifies a relationship with a new yo-yo manufacturer. The
toy retailer requires a deep discount on the first large order in order to solidify the new relationship.
This is an example of marketing with the: - Answers business-to-business (B2B) emphasis
There are five types of common marketing segmentation approaches. One of them is geographic
segmentation, which covers: - Answers nations, states, zip codes
What type of segmentation criteria are included in demographic segmentation? - Answers gender,
education, ethnicity
A product is targeted to a risk-averse individual who makes $40k a year, reads Knit Simple magazine, is
college educated, belongs to a local book club, and takes a vacation each year to the same place. What
type of segmentation was used to market the product? - Answers psychographic segmentation
If behavioral segmentation includes the knowledge of, use of, response to, and attitude toward a
product, which choice below is an example of a behavioral segmentation? - Answers a rental car
company targeting customers with over 50 car rental instances through the rental car company
Tabatha was looking into switching coffee products when her group of friends suggested she check out
the local coffee shop that sold a house blend that they liked. Tabatha was influenced by her friends and
accompanied them to the coffee shop to try out the house blend. She liked it and purchased a bag to
take home. The local coffee house had created an atmosphere and following of fans by offering a free
cup if a regular brought in a friend. The coffee shop targeted its marketing using what type of approach?
- Answers decision-maker segmentation
Which is a true statement about the diffusion-of-innovation theory? - Answers Innovators are always the
first to adopt innovative and new products and they are viewed as risk takers.
If a company's new product is not a new technology and it's an extension of a current product line, what
type of adopters will be interested in it? - Answers early majority
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TutorJosh. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
