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©BRAINBARTER EXAM SOLUTIONS 2024/2025 ALL RIGHTS RESERVED. 1 | P a g e SGMA Chapter 1-4 Exam Questions And Correct Answers 100% Pass Bed Bath & Beyond's "Connect with Us" webpage enables customers to sign up using their email address and receive exclusive email offers and promotions, as well...

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  • December 3, 2024
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  • 2024/2025
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©BRAINBARTER EXAM SOLUTIONS 2024/2025

ALL RIGHTS RESERVED.




SGMA Chapter 1-4 Exam Questions And
Correct Answers 100% Pass


Bed Bath & Beyond's "Connect with Us" webpage enables customers to sign up using their

email address and receive exclusive email offers and promotions, as well as a 20% off in-store

savings certificate. Which online marketing tactic does this illustrate? - Answers✔lead

generation


Marcell is a Data Analyst for Cisco. As part of his job responsibilities, he takes the inventory data

from the company's MIS and sorts, filters, and transforms it into digestible information that the

management team can understand and use to make decisions on purchasing. Which primary

function of MIS is Marcell performing? - Answers✔process


Wayfair Inc. boasts that it has one of the world's largest online selections of furniture, home

furnishings, decor, and goods, including more than 8 million products from more than 10,000

suppliers. It does not have any physical stores. What business model does Wayfair have? -

Answers✔online-only retailing


Air Canada receives approximately 4,500 Twitter mentions and messages per day and averages

a 36-minute response time by having a team of representatives who answer customer service



1|Page

, ©BRAINBARTER EXAM SOLUTIONS 2024/2025

ALL RIGHTS RESERVED.
tweets on Twitter instead of on the phone. What does Air Canada's focus in interacting with its

stakeholders via Twitter appear to be? - Answers✔improving customer service


Jessica used to love using Myspace back in high school; however, after a few years the social

media platform seemed to lose its popularity, many of her friends had cancelled their accounts,

and Jessica eventually stopped using it altogether. Which phenomenon best explains why

Jessica stopped using Myspace? - Answers✔network effects


Domino's in the United Kingdom ran a Twitter campaign in which it reduced the price of its

pizza according to how many people tweeted between the hours of 9:00 and 11:00 a.m. using a

specified hashtag. What online marketing tactic does this illustrate? - Answers✔social-media

marketing


There are 900,500 customers using TD's mobile banking app. What do these customers

represent for TD? - Answers✔installed base


According to a recent study, the first website displayed in a Google search gets 33% of website

traffic, whereas websites listed lower get significantly less traffic. This statistic demonstrates

the importance of which online marketing tactic? - Answers✔search engine optimization (SEO)


Jamal, a Finance Manager at Ford, uses which of the following to find information on the

company's debts and receivables, cash flow, future financial needs, and other accounting

information? - Answers✔financial MIS




2|Page

, ©BRAINBARTER EXAM SOLUTIONS 2024/2025

ALL RIGHTS RESERVED.
What are digital wallets that hold payment and loyalty card information intended to do? -

Answers✔simplify payment options


Which online marketing technique involves interacting with customers on social networks such

as Facebook, Twitter, and Google+? - Answers✔social media marketing


TELUS is trending on Twitter due to a customer's complaint that went viral. Luckily, TELUS has a

dedicated social media team that is used for situations like these to ensure the issue does not

completely spiral out of control. What would NOT be the goal of TELUS' presence on Twitter in

this case? - Answers✔to create lead generation


LinkedIn allows network members to build their professional identities and maintain a

professional network for free, but access to other features are only available if a member

upgrades to a premium account. Which business model does this illustrate? -

Answers✔freemium


There are a variety of ways that online merchants can enable a quick, easy checkout, including

by accepting third-party payments from services such as Google Wallet and PayPal. What is

another way to achieve this goal? - Answers✔saving customer information from previous Web

store purchases


Which term refers to the process of maximizing the number of visitors to a particular website

by ensuring that the site appears high on the list of results returned by a search engine such as

Google? - Answers✔search engine optimization (SEO)



3|Page

, ©BRAINBARTER EXAM SOLUTIONS 2024/2025

ALL RIGHTS RESERVED.
Which term refers to the collection and analysis of data related to a company's website and

online marketing activities, such as the number of visitors to its site, how much time visitors

spent on each page, and the most visited pages on the site? - Answers✔web analytics


What are the primary functions of a management information system (MIS)? - Answers✔to

collect, process, and present data


Which of the following is NOT a type of MIS? - Answers✔competitor MIS


CTV has developed an app that lets users catch up on full episodes for free. While there is no

cost to download and stream content on the app, there are frequent ads that play while you

are watching your show. Which revenue model is CTV employing for its app? -

Answers✔advertising-based model


What is multichannel marketing? - Answers✔the combination of traditional offline marketing

tactics with online marketing tactics


In what type of MIS system would you expect to see data on raw material and labour costs,

factory output, reject data, and inventory levels? - Answers✔operations MIS


Bed Bath & Beyond's "Connect with Us" webpage enables customers to sign up using their

email address and receive exclusive email offers and promotions, as well as a 20% off in-store

savings certificate. Which online marketing tactic does this illustrate? - Answers✔lead

generation




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