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MIS 4320 Final Exam | Questions and Answers
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MIS 4320 Final Exam | Questions and Answers Which of these applications will derive the LEAST benefit from text mining? A) patients' medical files B) patent description files C) sales transaction files D) customer comment files In text mining, stemming is the process of: A) categorizing a block ...

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  • December 5, 2024
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  • 2024/2025
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MIS 4320 Final Exam



Which of these applications will derive the LEAST benefit from text mining?

A) patients' medical files
B) patent description files
C) sales transaction files
D) customer comment files

In text mining, stemming is the process of:

A) categorizing a block of text in a sentence.
B) reducing multiple words to their base or root.
C) transforming the term-by-document matrix to a manageable size.
D) creating new branches or stems of recorded paragraphs.

In text mining, tokenizing is the process of:

A) categorizing a block of text in a sentence.
B) reducing multiple words to their base or root.
C) transforming the term-by-document matrix to a manageable size.
D) creating new branches or stems of recorded paragraphs.

All of the following are challenges associated with natural language processing
EXCEPT:

A) dividing up a text into individual words in English.
B) understanding the context in which something is said.
C) distinguishing between words that have more than one meaning.
D) recognizing typographical or grammatical errors in texts.

What application is MOST dependent on text analysis of transcribed sales call center
notes and voice conversations with customers?

A) finance
B) OLAP
C) CRM
D) ERP

What does Web content mining involve?

,A) analyzing the universal resource locator in Web pages
B) analyzing the unstructured content of Web pages
C) analyzing the pattern of visits to a Web site
D) analyzing the PageRank and other metadata of a Web page

What does Web structure mining involve?

A) analyzing the universal resource locators in Web pages
B) analyzing the unstructured content of Web pages
C) analyzing the pattern of visits to a Web site
D) analyzing the PageRank and other metadata of a Web page

In the research literature case study, the researchers analyzing academic articles
extracted information from which source?

A) the article abstract
B) the article keywords
C) the main body of the paper
D) the paper references

Search engines do not search the entire Web every time a user makes a search
request, for all the following reasons EXCEPT:

A) the Web is too complex to be searched each time.
B) it would take longer than the user could wait.
C) most users are not interested in searching the entire Web.
D) it is more efficient to use pre-stored search results.

Breaking up a Web page into its components to identify worthy words/terms and
indexing them using a set of rules is called:

A) preprocessing the documents.
B) document analysis.
C) creating the term-by-document matrix.
D) parsing the documents.

PageRank for Webpages is useful to Web developers for which of the following
reasons?

A) It gives developers insight into Web user behavior.
B) It is used in citation analysis for scholarly papers.
C) Developing many Web pages with low PageRank can help a Web site attract users.
D) They uniquely identify the Web page developer for greater accountability.

What do voice of the market (VOM) applications of sentiment analysis do?

, A) They examine customer sentiment at the aggregate level.
B) They examine employee sentiment in the organization.
C) They examine the stock market for trends.
D) They examine the "market of ideas" in politics.

How is objectivity handled in sentiment analysis?

A) It is ignored because it does not appear in customer sentiment.
B) It is incorporated as a type of sentiment.
C) It is clarified with the customer who expressed it.
D) It is identified and removed as facts are not sentiment.

Search engine optimization (SEO) is a means by which:

A) Web site developers can negotiate better deals for paid ads.
B) Web site developers can increase Web site search rankings.
C) Web site developers index their Web sites for search engines.
D) Web site developers optimize the artistic features of their Web sites.

In text analysis, what is a lexicon?

A) a catalog of words, their synonyms, and their meanings
B) a catalog of customers, their words, and phrase
C) a catalog of letters, words, phrases and sentences
D) a catalog of customers, products, words, and phrase

Clickstream analysis is most likely to be used for all the following types of applications
EXCEPT:

A) determining the lifetime value of clients.
B) hiring new functional area managers.
C) designing cross-marketing strategies across products.
D) predicting user behavior.

What are the two main types of Web analytics?

A) old-school and new-school Web analytics
B) Bing and Google Web analytics
C) off-site and on-site Web analytics
D) data-based and subjective Web analytics

Web site usability may be rated poor if:

A) the average number of page views on your Web site is large.
B) the time spent on your Web site is long.

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