BU.920.601 (Business Communication) Final Assessment Qns & Ans 2025BU.920.601 (Business Communication) Final Assessment Qns & Ans 2025BU.920.601 (Business Communication) Final Assessment Qns & Ans 2025
1. Read All Questions Carefully: Make sure you understand each question before
ANSing.
2. Time Management: You have a specific amount of time to complete the exam.
Keep an eye on the clock and pace yourself.
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4. ANS Format: Follow the required format for your ANSs. For example, multiple-
choice questions might need you to select the best ANS, while essay questions
require detailed responses.
5. Academic Integrity: Adhere to the university's honor code. Any form of cheating or
plagiarism is strictly prohibited.
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7. Submission: Submit your ANSs before the time expires. Late submissions might
not be accepted.
,1. Which of the following communication models emphasizes
feedback in the communication process?
A) Shannon-Weaver Model
B) Berlo's SMCR Model
C) Schramm’s Model
D) Barnlund’s Transactional Model
ANS: D (Barnlund's Transactional Model)
Rationale: Barnlund's model emphasizes the interactive
nature of communication, where feedback is integral to the
process.
2. What is the primary purpose of a strategic communication
plan in a business context?
A) To ensure compliance with legal requirements
B) To manage public perceptions and stakeholder engagement
C) To enhance internal team collaboration
D) To outline financial expenditures
, ANS: B (To manage public perceptions and stakeholder
engagement)
Rationale: A strategic communication plan is aimed at
shaping how an organization communicates with its audiences to
build reputation and trust.
3. In the context of crisis communication, which of the following
is an essential step?
A) Ignoring the situation until it is resolved
B) Communicating transparently and promptly
C) Focusing solely on internal stakeholders
D) Developing a crisis communication team post-incident
ANS: B (Communicating transparently and promptly)
Rationale: Swift and transparent communication is key in
crisis situations to maintain stakeholder trust.
4. Which communication channel is most effective for
conveying complex information?
A) Social Media
B) Email
C) Face-to-face Meetings
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