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COMM223 – Marketing mix Questions and Answers Fully Solved 100%
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COMM223 – Marketing mix Questions and Answers Fully Solved 100%
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COMM223 – Marketing mix Questions and Answers FullySolved 100%
What is the Marketing Mix? - (answers)A framework for businesses to plan and implement
marketing strategies. Includes Product, Price, Place, Promotion.
What is the goal of the marketing mix? - (answers)To create a comprehensive and effective
marketing strategy that meets the needs and wants of the target market.
Why do we use the marketing mix? - (answers)To enhance customer satisfaction, competitive
advantages, achieve business objectives, long-term success.
How do we create a marketing mix? - (answers)Find your target market, determing product,
price, place, and promotion strategy. Monitor performance.
What is the product mix? - (answers)Set of products offered by a company. All variations of
products including categories, features, and brands that meet the need of the target market.
What is a product? - (answers)Anything offered to a market for attention, acquisition, use, or
consumption that satisfies a want or need.
What is a service? - (answers)An activity, benefit, or satisfaction offered for sale that is
essentially intangible.
What are pure tangible goods? - (answers)Products that can be physically felt.
What are pure services? - (answers)Service-based offerings.
, What is organization marketing? - (answers)Activities to create, maintain, or change the
attitudes and behavior of customers and the general public.
What is person marketing? - (answers)Activities to change attitudes towards particular people.
What is place marketing? - (answers)Activities to change attitudes towards particular places.
What is idea marketing? - (answers)Activities to create ways of thinking, living life, and culture
changes.
What are the levels of products and services? - (answers)Level 1: Core Customer Value, Level
2: Actual Product, Level 3: Augmented Product.
What are convenience products? - (answers)Products that customers buy frequently,
immediately, with minimum comparison.
What are shopping products? - (answers)Products that shoppers compare for suitability, quality,
price, and style.
What are specialty products? - (answers)Products with unique characteristics or brand
identification.
What are unsought products? - (answers)Products that the consumer does not know or think
about buying.
What are material and parts in industrial products? - (answers)Raw materials and manufactured
materials.
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