New summary Consumer Behavior: Buying, Having, and Being, 13th Global Edition - Michael R. Solomon
6 views 0 purchase
Course
Consumer Behavior: Buying, Having, and Being
Institution
Maastricht University (UM)
Book
Consumer Behavior
I think you will like this summary. It covers all chapters in a no-nonsense way. No blabbering but to the point. They've definitely added lots of new stuff in this edition especially Ecommerce and AI stuff.
Test bank questions Consumer Behavior: Buying, Having, and Being,13th Global Edition - Solomon - 84 Q&A
Test Bank for Consumer Behavior Buying Having Being 13th Edition Solomon / All Chapter 1 - 14 Updated 2023
Consumer Behavior and Marketing Action Summary
All for this textbook (20)
Written for
Maastricht University (UM)
Consumer Behavior: Buying, Having, and Being
Consumer Behavior: Buying, Having, and Being
All documents for this subject (2)
Seller
Follow
Scriptiebibliotheek
Reviews received
Content preview
Complete summary + visuals
Consumer Behavior: Buying, Having, and Being, Global Edition
Michael R. Solomon
9781292318103
Pearson Education Limited
13th edition
,
,Contents
Summary Consumer Behavior...........................................................................................................................2
Chapter 1: Buying, Having and Being: An Introduction to Consumer Behavior...........................................2
Consumer Behavior: People in the Marketplace......................................................................................2
Consumers Are Different! How We Divide Them Up................................................................................3
Marketing’s Impact on Consumers...........................................................................................................4
What Does it Mean to Consume?.............................................................................................................4
The Global “Always-On” Consumer...........................................................................................................4
Consumer Behavior as a Field of Study.....................................................................................................5
Consumer Trends: Keep Ahead to Keep Up..............................................................................................7
Chapter 3: Perception....................................................................................................................................7
Sensation....................................................................................................................................................7
The Stages of Perception...........................................................................................................................9
Personal Selection Factors.......................................................................................................................10
Stimulus Organization..............................................................................................................................11
Chapter 4: Learning and Memory...............................................................................................................12
How Do We Learn?..................................................................................................................................12
Cognitive Learning Theory.......................................................................................................................16
Memory....................................................................................................................................................18
Chapter 5: Motivation and Affect................................................................................................................21
The Motivation Process: Why Ask Why?................................................................................................21
Affect........................................................................................................................................................24
Consumer Involvement...........................................................................................................................26
Chapter 6: The Self: Mind, Gender and Body.............................................................................................28
The Self.....................................................................................................................................................28
Are We What We Buy?............................................................................................................................30
The Body as Product................................................................................................................................31
Chapter 7: Personality, Lifestyles and Values.............................................................................................33
Personality...............................................................................................................................................33
Brand Personality.....................................................................................................................................36
Lifestyle and Consumer Identity..............................................................................................................37
Psychographics........................................................................................................................................38
Values.......................................................................................................................................................39
Chapter 8: Attitudes and Persuasive Communications...............................................................................41
The Power of Attitudes............................................................................................................................41
How Do We Form Attitudes.....................................................................................................................42
, Persuasion: How Do Marketers Change Attitudes?................................................................................46
Chapter 9: Decision Making.........................................................................................................................51
What’s Your Problem?.............................................................................................................................51
Cognitive Decision Making......................................................................................................................52
Habitual Decision Making........................................................................................................................56
Priming and Nudging...............................................................................................................................56
Chapter 10: Buying, Using and Disposing....................................................................................................57
Situational Effects on Consumer Behavior..............................................................................................57
The Shopping Experience........................................................................................................................58
Ownership and the Sharing Economy.....................................................................................................61
Postpurchase Satisfaction and Disposal..................................................................................................61
Chapter 11: Group Influences and Social Media.........................................................................................62
Groups......................................................................................................................................................62
Word-of-Mouth Communication............................................................................................................64
Opinion Leadership..................................................................................................................................64
Social Media: The Horizontal Revolution................................................................................................66
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Scriptiebibliotheek. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.76. You're not tied to anything after your purchase.
