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The last few chapters have introduced us to both the personal and
social influences that shape our behavior. In this chapter, we take
a closer look at persuasion, which builds on those concepts
We will first focus on social cognitive principles of persuasion,
followed by an in-depth look at various elements of persuasion.
Then we’ll look at some characteristics of the communication
Unlike your textbook, I then present some social psychology
that focuses specifically on the media and persuasion
, An Overview of This Chapter 2
In this chapter, we will cover several features of persuasion, such
as …
Part One: What Social-Cognitive Paths Lead to Persuasion
Part Two: Elements of Persuasion
Part Three: The Media and Persuasion
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