BUS5013 Sales Management Sales and Negotiation Proposal
4 views 0 purchase
Course
BUS5013 (BUS5013)
Institution
PEARSON (PEARSON)
Book
Global Business
My document for the BUS5013 Sales Management assignment will focus on exploring key principles, strategies, and techniques involved in effective sales management. It will likely cover topics such as sales planning, customer relationship management, negotiation techniques, sales team leadership, and...
MNB3702 Assessment 5 SEMESTER 2 2024 ___________ are given expatriate assignments both to develop capabilities and to serve in strategically important roles in the MNE’s worldwide operation a. Glo...
Global Business
Global Business
All for this textbook (14)
Written for
BTEC
PEARSON (PEARSON)
Business studies
BUS5013 (BUS5013)
All documents for this subject (1)
Seller
Follow
taukiracademicwriter
Content preview
BUS5013 Sales
Management
Sales and Negotiation Proposal
STU120103
Dr Felicia
4000
1|Page
,Contents
Task One: Sales Proposal for Online Sales Trial in the Womenswear Department....4
, Task One: Sales Proposal for Online Sales Trial in the
Womenswear Department
Introduction
In the organisational context, a significant transformation is faced by the global retail
landscape due to the influence of the Covid-19 pandemic. A major decline is
determined in the traditional high street shopping (Chetty, 2024). Covid-19 optimised
the priority of the customers to safety and convenience. Therefore, the demand for
online shopping platforms is enhanced and reduction is ensured in the traditional
high street shopping. Primark is referred to as a retail clothing chain and the
organisation faced negative impacts on the revenue stream for the decline in the
traditional high street shopping. The study is seeking to develop a proposal for
Primark. The proposal will advocate that the online sales trail will be taken by the
womenswear department of the organisation. A robust differentiation plan, strategic
sales techniques, and market analysis will be considered by the way of preparing the
proposal.
Target Market Analysis
In the landscape of business, it is significant to determine a specific target market for
the sales proposal so that potential customers can be determined and targeted. The
target markets for Primark are outlined in the below of the study.
Demographic Profile
The womenswear department of Primark will conduct an online sales trail and the
primary target market will include women with the age group of 18-35. The
demographic profile of the target group is explored below.
Digital Savviness: The group who use online platforms actively and use digital
platforms frequently for information, social networking, and shopping will be targeted.
Fashion Consciousness: The group who has fondness on the latest fashion trends
will be targeted (Kimemia, 2024).
Price Sensitivity: The group who is budget-conscious and preferred quality product
in affordable price will be targeted.
4|Page
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller taukiracademicwriter. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $26.49. You're not tied to anything after your purchase.
