1. Read All Questions Carefully: Make sure you understand each question.
2. Time Management: You have a specific amount of time to complete the exam.
Keep an eye on the clock and pace yourself.
3. Allowed Materials: Only use materials that are explicitly allowed. Unauthorized
materials can lead to disqualification.
4. ANS Format: Follow the required format for your ANS. For example, multiple-
choice questions might need you to select the best ANS, while essay questions
require detailed responses.
5. Academic Integrity: Adhere to the university's honor code. Any form of cheating or
plagiarism is strictly prohibited.
6. Technical Requirements: Ensure your computer and internet connection are
stable. For online exams, you might need a webcam and microphone for proctoring
purposes.
7. Submission: Submit your ANS before the time expires. Late submissions might
not be accepted.
,1. What is the primary function of a Retail Information System
(RIS)?
- A) Inventory storage
- B) Managing customer relationships
- C) Collecting and analyzing sales data
- D) Hiring employees
Correct ANS: C
Rationale: An RIS is designed primarily to gather, store, and
analyze sales and related data to help inform decision-making.
2. Which of the following is NOT considered a characteristic of
omni-channel retailing?
- A) Consistent messaging across all channels
- B) Lack of customer interaction
- C) Integration of online and offline channels
- D) Enhanced shopping convenience
Correct ANS: B
Rationale: Omni-channel retailing promotes customer
interaction across various channels.
, - A) Estimate future sales and inventory levels
- B) Determine employee salaries
- C) Create marketing collateral
- D) Analyze competitor costs
Correct ANS: A
Rationale: A merchandise plan focuses on forecasting sales and
managing inventory to meet customer demands.
4. Which of the following best describes 'retail analytics'?
- A) The assessment of competitors’ pricing strategies
- B) The use of data mining to gain insights into customer
behavior
- C) A method for setting sales targets
- D) The tracking of merchandise turnover rates
Correct ANS: B
Rationale: Retail analytics involves analyzing large sets of
customer data to derive actionable insights.
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