Exam (elaborations)
PRSA APR Exam Practice Questions – COMPLETE SOLUTION 100 Questions with 100% Correct Answers
PRSA APR Exam Practice Questions – COMPLETE SOLUTION 100 Questions with 100% Correct Answers
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PRSA APR Exam Practice Questions –
COMPLETE SOLUTION 100 Questions with
100% Correct Answers
You fare fresponsible ffor fan finternal femployee fnewsletter. fA ffreelance fphotographer
provides fseveral fphotos fyou fintend fto fuse fin fthe fnext fissue. fYour fsupervisor fquickly
f
reviews fand fapproves fthe fnewsletter fbefore fleaving ffor fan fextended fvacation. fYou fare
f
nearing fyour fdeadline fand fin ffinal fpreparation fof fthe ffiles, fyou fnotice ffine fprint fcopyright
f
information fby fthe fphotographer fin fthe fcorner fof fthe fimages. fWhich fone fof fthe ffollowing fis
f
the fbest fcourse fof faction?
f
A) fThis fis fwork ffor fhire fso fyou fcan ffollow fthe fdirective fof fyour fsupervisor fand fproceed fwith
publication fof fthe fnewsletter.
f
B) fContact fthe ffreelance fphotographer fdirectly fto fget fverbal fapproval ffor fpublication.
C) fCoordinate fwith fyour flegal fcounsel fto freview fthe fcontract fterms fbefore ftaking ffurther
action.
f
D) fInclude fthe fcopyright finformation ffrom fthe fphotographer fin fthe fphoto fcaption fand
proceed fwith fpublication fof fthe fnewsletter. f- fANS-C) fCoordinate fwith fyour flegal fcounsel fto
f
review fthe fcontract fterms fbefore fproceeding fwith fpublication. f(EPR f10th, fpgs f157-158 fand
f
PR: fS&T f10th, fpgs f302-303)
f
You fare fthe fpublic frelations fmanager fat fa fautomotive fmanufacturer, freporting fto fthe
company fpresident. fYour fcompany fis fabout fto fannounce fan fexpansion, fwhich fwill fbe fa
f
,major feconomic fboost ffor fthe fcommunity, fat fa fpress fconference. fYour fboss fwould flike fto
f
share fsome fadditional fdetails fabout fthe facquisition f"off fthe frecord" fwith fseveral
f
community fpartners ffollowing fthe fpress fconference fat fa fVIP fevent, fwhich fsome fmedia fmay
f
attend. fWhat fcounsel fwould fyou foffer fyour fboss?
f
1. fWe ftrust four fpartners fand fthis fwill fimprove four fcommunity frelations
2. fIt fis facceptable fto fshare fthese fdetails fif fwe finform fthe faudience fthat fwhat fwe fshare fis foff
the frecord
f
3. fIt fis facceptable fto fshare fthese fdetails fif freporters fdo fnot fattend fthe fevent
4. fYou fshould fnever fshare fthings foff fthe frecord funless fyou freally fwant fit ft fget fout f- fANS-4.
You fshould fnever fshare fthings foff fthe frecord funless fyou freally fwant fit ft fget fout
f
(EPR fp.231)
Which fof fthe ffollowing ftwo fstatements fare fcorrect fin forder ffor fyou fto fuse fthese fphotos fin
ads?
f
f
A. fThe fcompany fhired fand fpaid fthe fphotographer ffor fthe fprofessional fevent fphotos fand
owns fthem ffor ffuture fuse. f
f
B. fThese fphotos fcan fonly fbe fused fif fthe fphotographer fhas fprovided fwritten fpermission fto
reproduce fthe fevent fphotos fbeyond fthe foriginal fpurpose fof fan finternal fnewsletter.
f
,C.The femployees fand ffamily fmembers fphotographed fmust fhave fa fsigned fconsent frelease fto
have ftheir fphotos fused fin fan fad ffor fthe fcompany.
f
D. fCompany femployees fare fnot frequired fto fsign freleases, fbut ftheir ffamily fmembers fwould
need fto fhave fsigned freleases fto fbe fused fin fthe fads f- fANS-B. fThese fphotos fcan fonly fbe fused fif
f
the fphotographer fhas fprovided fwritten fpermission fto freproduce fthe fevent fphotos fbeyond
f
the foriginal fpurpose fof fan finternal fnewsletter.
f
f
C.The femployees fand ffamily fmembers fphotographed fmust fhave fa fsigned fconsent frelease fto
have ftheir fphotos fused fin fan fad ffor fthe fcompany.
f
f
Reference: fPublic fRelations fStrategies fand fTactics f(10th fed): fPage f298: fPhoto fReleases fand
Page f302: fPhotography fand fArtwork.
f
As fthe finternal fcommunications fofficer fof fa flarge fcorporation, fYou've fdiscovered fnumerous
unofficial fnewsletters fbeing fpublished fand femailed fto f3,000 femployees fwithout fyour
f
knowledge. fOn ffurther finvestigation fyou fdiscover fin feach fnewsletter fa fnational fad
f
appeared fwith fthe fcopyright fsymbol flisted, fbut fwith fdigital fmodifications fmade fto feach fad
f
changing fthe fcolor fand fsize. fWhat fthree fsignificant fcopyright flaws fwere fviolated fhere?
f
A. fDownloading fmaterials ffrom fthe fInternet, fFair fUse, fand fStatutory fCopyright
B. fProduct fPublicity, fPhotography f& fArtwork, fCopyright fAct
D. fCommon flaw fcopyright, fFair fUse fDoctrine, fand fInfringement
, E. fTrademark fInfringement, fDigital fMillennium fCopyright fAct f(DMCA), fand fCopyright
Infringement. f- fANS-E. fTrademark, fDigital fMillennium fCopyright fAct f(DMCA), fand
f
Copyright fLaw.
f
(APR fStudy fGuide, fpgs. f105-107)
You fassign fyour fintern fthe fjob fof ffinding fa froyalty ffree fimage fto fillustrate fa fblog. fShe fbrings
back fa fgreat fphoto f- fit's ffrom fBING fimages.
f
What flaw fdo fyou ftalk fto fher fabout?
A) fCopyright
B) fPlagiarism
C) fSlavish fcopyright
D) fDefamation f- flibel f- fANS-A. fthe fimage fon fBing fmay fbe fcopyrighted, fyou fneed fto fshow fher
how fto fcheck. f
f
Plagiarism fis fwhen fyou fpass foff fsomeone's felse's fwork fas fyour fown for fwithout fattribution;
Slavish fcopyright fis fwhen fyou fcopy fword ffor fword, fand fdefamation-libel fis fwhen fyou
f
disseminate fa fpublic ffalsehood fabout fa fperson for forganization.
f
Jonah fLehrer, fthe f31 fyear fold fwunderkind fauthor fof fImagine, fwas frecently ffired ffrom fthe
New fYorker. fHe fwas fcaught ffor fseveral fviolations f- fmade fup fquotes fincluding fone
f