Solutions.
Broadcast Journalism written with what tone? correct answers conversational tone, active voice
Use of numbers correct answers 1-9: spell out
10-999: use number
1000 and up: words and numbers
Round when discussing large numbers and dollar amounts
Bad: "This year New Hanover County schools raised $24,123 in additional funds"
Good: "This year New Hanover County schools raised over 24-thousand dollars in additional
funds"
News worthiness correct answers Proximity: local news takes priority
Timeliness: most important stories first
Impact: greatest impact on the viewers
Prominence: persons standing in society/recognizable
Conflict: compelling/needs context
Simplicity: don't confuse viewer/use website for more in-depth
News Philosophy: value system employed by news org.
Newsroom roles correct answers News director:Instills overall newsroom philosophy
Assignment editor:Delegates reporters and photographers
Executive producer:Oversees content for newscasts, approves show rundown, copyedits
(proofreads) scripts
Associate producer:Assembles show rundown, writes headlines and teases, serves as booth
producer during show
Reporter:Field reporter, video journalist
Assistant producer/writer:Primarily serves as a writer, handles wire stories and press releases
Passive Voice (don't use) correct answers places the person or thing responsible for the action
after the verb
Example: "The store was robbed by the gunman last night."
Example: "Once again Shell Island Resort is being threatened by high tides and beach erosion."
Active voice (do use) correct answers places that person/thing at the beginning of the sentence.
Example: "The gunman robbed the store last night."
Example: "High tides and beach erosion are once again threatening Shell Island Resort.
Citations correct answers Place title before persons name
shorten if a really long title
Avoid using nested phrases and introductory phrases correct answers Nested phrases: Inserted
phrase that splits the action of a sentence.
, Ex: "The Senate...which will adjourn for vacation tomorrow and will be gone a month...worked
late last night.
Introductory phrases: Keep them short; 6-10 words
Long phrases should be shortened or written as two separate sentences.
Ex: "Although foreign policy was a major issue several years ago and had sparked loud
protests...college students today are concerned with other issues."
Attribution correct answers Where?
Beginning of sentence.
Ex: "All state troopers will receive ethics counseling in the wake of the sex scandals...according
to the police chief Raul Ramirez."
Change to: "Police Chief Raul Ramirez says all state troopers will receive ethics counseling in
the wake of these sex scandals."
Lead Style correct answers Use complete sentences
Fragments okay for print headlines not radio/TV
Only key facts
The "what" and the "where"
Let the other facts appear in the rest of the story
Use active voice
Present tense when possible
Past tense is okay sometimes
Avoid "TV speak"
The "mom" rule
Avoid TV speak correct answers Forced present tense
Occurs when past tense verbs are changed to present tense with little/no change to the rest of the
story.
Ex: "A suspect in a Rowan County murder is found dead in Edgecombe County Sunday
morning."
Type:
New story/breaking news lead correct answers New news of the day
Emphasis the "what" and "where"
Usually written in present tense
Ex."Parents of a local boy scout troop are protesting the City of Wilmington's plan to outlaw all
pinewood derby races this spring."
Type:
Reaction REAX lead correct answers Keeps an older story current
Usually no more than 24 hours old
Adds perspective
Incorporates how initial story is impacting others
Makes it "more human"/relatable
Usually tied to strong emotions
Be sure to remind audience what the original story is