MCS*1000 Chapter 6+7 Questions with complete solution
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Course
MCS 1000
Institution
MCS 1000
MCS*1000 Chapter 6+7 Questions with complete solution
Moores Clothing for Men uses this type of behavioral segmentation to develop its merchandise selection and it promotions. Sometimes men need a suit for their everyday work, but others suits are expressly for special occasions, like a prom or...
MCS*1000 Chapter 6+7 Questions with
complete solution
Moores Clothing for Men uses this type of behavioral segmentation to develop
its merchandise selection and it promotions. Sometimes men need a suit for
their everyday work, but others suits are expressly for special occasions, like
a prom or wedding. This type of behavioural segmentation is known as
________ segmentation. - correct answer ✔occasion
______ marketers constantly reevaluate their brand's position to determine
when to reposition it.
Multiple choice question.
Adequate
Disinterested
Good
Fair - correct answer ✔good
Identify an example of psychographic segmentation.
Multiple choice question.
A retail chain segments its markets based on where customers live.
A retail chain segments its markets based on the attitudes and opinions of
customers.
A retail chain segments its markets based on the age of customers.
A retail chain segments its markets based on the earning potential of
customers. - correct answer ✔A retail chain segments its markets based on
the attitudes and opinions of customers.
______ is the image people ideally have of themselves.
Which of the following is not one of the ways one would segment a market
based on behaviour?
Multiple choice question.
Loyalty
Benefits derived from services
The area in which they live
Usage rates of products - correct answer ✔area in which they live
Firms using a(n) "______ targeting strategy" target several market segments
with a diverse offering for each.
Multiple choice question.
mass market
differentiated
concentrated
micromarketing - correct answer ✔differentiated
One of the benefits of a differentiated targeting strategy is that it allows the
firm to ______.
Multiple choice question.
obtain a bigger share of the market
spread overhead out evenly
, reduce marketing expenses
reduce personnel expenses - correct answer ✔obtain a bigger share of
market
The analyst prepares the results to present them to a firm's ______ as a final
step in the marketing research process.
Multiple choice question.
customers
decision makers
competitors
vendors - correct answer ✔decision makers
Finally, _______ sources can be accessible through internal sources,
including the company's sales invoices. - correct answer ✔secondary
Psychographics study how people ______ their time and the underlying
psychological factors that determine their choices.
Multiple choice question.
increase
value
pay for
occupy - correct answer ✔occupy
______ research is intended to verify insights and to aid decision makers in
selecting a specific course of action. - correct answer ✔quantitative
Firms position products based on methods including (select all that apply):
Multiple select question.
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