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MGT201 – FINAL EXAM - SECOND TERM 21- REVIEWED BY BLUE 72 (2025)
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MGT201 – FINAL EXAM - SECOND TERM 21- REVIEWED BY BLUE 72 (2025)
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MGT201 – FINAL EXAM - SECOND TERM 21- REVIEWEDBY BLUE 72 (2025)
The new hotel manager asked the chef, Are you sure you know how to cook Beef Wellington?
Which of the service dimensions was the hotel manager expressing concern about?
a. reliability
b. responsiveness
c. assurance
d. empathy
Poland Springs produces a variety of bottled water beverages, and as the market continues to
show growth potential for new flavors and varieties of bottled water, the company should its
product lines.
a. increase the depth of
b. decrease the depth of
c. increase the breadth of
d. consolidate
Which of the following is NOT a type of sales promotion?
a. coupons
b. rebates
c. sweepstakes
d. media relations
which can be used as a targeting strategy?
a. Mass marketing
b. Concentrated marketing
c. Micromarketing
d. All these options.
The commercial infrastructure of a country consists of systems like that allow markets to
function.
a. Population control measures.
b. "Legal, banking, and regulatory systems."
c. Retailing capabilities.
d. Per capita income estimates.
Marketing traditionally has been divided into a set of four interrelated decisions and consequent
actions known as the
a. marketing philosophies.
,b. marketing mix.
c. marketing fundamentals.
, MGT201 – Final Exam - SECOND TERM 21- REVIEWED BY BLUE 72
d. target markets.
When Meghan purchased several bottles of Pepsi beverages and snacks to bring to her family's
holiday celebration, it represented the purchase of
a. consumer products.
b. specialty services.
c. personal products.
d. sought products.
AIDA is also known as the
a. "Think, feel, do model"
b. "Tank, fire, dump model"
c. "Thick, felt, drum model"
d. "Thin, fell, doo model"
When consumers associate a brand with a certain level of quality and familiar attributes,
allowing consumers to make quick decisions, the brand
a. establishes novelty.
b. reduces delivery costs
c. creates brand dilution.
d. facilitates purchasing.
The three elements in any IMC strategy are
a. "Channels, consumer, evaluation of results"
b. "Channels, contractor, estimation of accounts"
c. "Consumer, evaluation of pricing, retailers"
d. "Contracting, estimation, engagement"
It is almost impossible to watch a sporting event on television without seeing Nike's swoosh
check mark, which is Nike's
a. name.
b. symbol.
c. design.
d. term.
offer an inconsistent assortment of brand-name merchandise at low prices.
a. Category specialists
b. Extreme Value Retailers
c. Full-Line Discount Stores
d. Off-price retailers
, MGT201 – Final Exam - SECOND TERM 21- REVIEWED BY BLUE 72
The term Frequency of exposure can be described as
a. How often the audience is exposed to a communication within a specific period of time
b. The specific frequency at which the radio waves were send for communication
c. How high the hertz of signal waves were generated in order to travel across great
distances
d. The regularity with which senders create communication messages
The CTR is calculated by
a. Dividing the number of times a user clicks an ad by the number of impressions
b. Dividing the number of impressions by the number of times a user clicks an ad
c. Multiplying the number of times a user clicks an ad by the number of impressions
d. Multiplying the number of impressions by the number of times a user clicks an ad
In market skimming pricing strategy
a. Initially price is higher and then it is reduced
b. Initially price is lower and then it is increased
c. Initial price is high and is maintained high
d. Initial price is low and is maintained low
Which type of advertising is used to remind consumers to buy?
a. causal advertising
b. persuasive advertising
c. informative advertising
d. reminder advertising
The consumer buying process begins when
a. a consumer enters a store.
b. consumers' functional needs are greater than their psychological needs.
c. a consumer's performance risk is minimized.
d. a consumer recognizes an unsatisfied need.
Clare always liked Lands' End raincoats, so when she was shopping for a winter coat, she
Ordered one from Lands' End without thinking too much about it. This demonstrates how
facilitate purchases.
a. private labels
b. brands
c. actual products
d. core customer value
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