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WPC 480 Chae Final UPDATED ACTUAL Questions and CORRECT Answers

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WPC 480 Chae Final UPDATED ACTUAL Questions and CORRECT Answers What is Corporate strategy? - CORRECT ANSWER - Actions to sustain/gain comp. adv. in several industries and markets Where does corporate strategy compete? - CORRECT ANSWER - 1)Industry value chain: vertical integration 2)Produ...

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  • December 27, 2024
  • 19
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • WPC 480
  • WPC 480
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MGRADES
WPC 480 Chae Final UPDATED ACTUAL
Questions and CORRECT Answers
What is Corporate strategy? - CORRECT ANSWER - Actions to sustain/gain comp. adv.
in several industries and markets


Where does corporate strategy compete? - CORRECT ANSWER - 1)Industry value chain:
vertical integration
2)Product and services: diversification
3)Geography (regional, national, global mkts)


What is Vertical integration? - CORRECT ANSWER - Process where several steps in
production are controlled and owned by a single company


Forward Integration - CORRECT ANSWER - ex) pepsi concentrate controls bottlers



Backwards integration - CORRECT ANSWER - ex) manufacturer controls design
process/area


Transaction Costs - CORRECT ANSWER - costs associated with economic change


Internal vs external


employees pay, benefit, office space vs. contract, supervising performance, negotiating


Opportunism - CORRECT ANSWER - Willingly taking adv of others (dishonesty)


threat of opp. is highest when paired with asset specificity problem

,Asset specificity - CORRECT ANSWER - Unique assets with high opportunity cost,
most value in first use than next best use.


Should a firm make or buy? - CORRECT ANSWER - C in house < C market= vertical
integrate
Make > Buy =vertical integrate, no = outsource


Which is an example of internal trans. cost?


a. pertaining to setting up a floor
b. searching for suitable manufacturer
c. negotiating prices with business consultant
d. outsourcing papyroll maintenance

e. backward vertical integration - CORRECT ANSWER -A


T/F Threat of opportunism is the least when a party to an exchange has made transaction-specific
investments - CORRECT ANSWER -F


T/F Flexibility is most valuable when the decision-making setting faced by a firm is uncertain. -
CORRECT ANSWER -T


T/F When depending largely on an input that is valueable, rare and costly to imitate, it is optimal
to carry out the exchange on the open market - CORRECT ANSWER -F



T/F MAKE> BUY = vertically integrate - CORRECT ANSWER -T



Levels of strategy - CORRECT ANSWER - 1. Corporate (where to compete)
2. Business (how to compete)
3. Functional (how to execute)

, Diversification - CORRECT ANSWER - Range of products and service a firm should
offer


Types of diversification - CORRECT ANSWER - -Single business. 95, A
-Dominant business. 70-95, AB
-Related constrained. <70 ABC
-Related Linked. <70 ABCD
-Unrelated <70, A B C (separated)


Benefits of diversification - CORRECT ANSWER - Reduce costs and increase value,
economies of scale and exploit economies of scope to create synergy across business


Operational Economies of scope - CORRECT ANSWER - Shared activities, leveraging
core competencies


Financial economies of scope - CORRECT ANSWER - Internal capital markets,
restructuring


BCG Matrix - CORRECT ANSWER - growth x mkt share: ?, star, dog, cow



Corporate Diversification and Firm performance - CORRECT ANSWER - H/L = Lower
performance
Moderate= higher firm performance


Rationale behind related diversification is to...


a. limit learning-curve and experience-curve effect
b. benefit from economies of scale and scope

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