POLI 2051 Exam 3 Questions
Complete Solutions Current Update
Mass Media/News Media - ✔✔Technology that allows individuals to communicate efficiently with a
large group and over distances
Where did students get their news according to the student survey - ✔✔Democrats:
Newspapers (0)
internet (89)
Television(8)
Republicans:
Newspapers (2)
Internet (69)
Television (23)
Independents:
Newspapers (0)
Internet (76)
Television (19)
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In political science we are primarily concerned with ___ because it informs us as citizens - ✔✔Information
media
Controlled media - ✔✔candidates control the content of the message (i.e. campaign commercials or
rallies)
Types of Advertisements (controlled media) - ✔✔Positive (self praise)
negative (attacks/criticism of opponent)
Defenses - ✔✔"that's not true" - not effective
attacking back on same issue is most common and effective
political ads started with - ✔✔-Eisenhower in 1952
- tended to be short and solf candidates like products
Negative ads started with - ✔✔Daisy girl ad
Why do candidates attack even though we are generally against negativity - ✔✔-out of fear (there's more
attacks in a close race)
-because they work (tend to be more remembered)
what do you do if you're attacked? - ✔✔counterattack on the same issue (ex. red phone ad from 2008)
Bipartisan campaign reform act of 2002 __ - ✔✔-tried to limit negative attack advertisements but didn't
work
- other groups stepped up the efforts to provide these attack ads
Uncontrolled media - ✔✔candidates have less control over the content
-debates
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-news coverage
Debates first occurred - ✔✔in presidential general election in 1960 with Nixon V. Kennedy
-next ones didn't occur until 1976 and since then we've had at least one every election
Characteristics of media coverage of politics - ✔✔-horse-race coverage (a sporting event)
-issue-less (issue covered and then moved on from)
-pack journalism (everyone tends to cover the same thing)
-style over substance (not about what you say but HOW you say it that's remembered)
-anything is newsworthy(anything goes, nothing private)
-interpretative(they tell you how to think about it..give a spin on their story)
-Negative
Federal Regulatory Agencies - ✔✔-FCC (federal communications commission) regulated broadcasting
-2nd restriction was the fairness doctrine on broadcasters (must afford reasonable opportunity for the
discussion of conflicting views of public importance)
Framing - ✔✔The process by which journalists select particular aspects of situations and and craft their
stories around them
Agenda Setting - ✔✔The media's ability to influence what is on people's minds. (Covering the same
events, problems, issues and leaders..the media places them on the public agenda)
Watchdog function - ✔✔The press stands ready to expose officials who violate accepted legal, ethical, or
performance standards
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