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A) coretvalues.
B) psychographics.
C) configurations.
D) physiognomies.t
Answer:t B
Type:tMC
PagetRef:t2t
Skill:t Application
Objective:t L1-01tConsumertbehaviourtistatprocess.
2) Tina,tatsupervisortoftdisplaystfortSearstCanada,tknowstthattattractivetdisplaystcantgenerateta
dditionaltsalestoftparticulartitems.tFromtatmarketer'stperspective,tthistis:
A) atpurchasetissue.
B) atposttpurchasetissue.
C) merchandisingtcomplexity.
D) atlosstleader
.
Answer:t A
Type:tMC
PagetRef:t3t
Skill:t Application
Objective:t L1-01tConsumertbehaviourtistatprocess.
3) Johntistthetvicetpresidenttoftmarketingtfortatlocalttourtguidetcompany.tHetistconcernedtthatthi
stcustomerstaretnottrecommendingthistcompanyttottheirtfriends.tFortJohn,tthistproblemtista:
A) purchasetissue.
B) demographictproblem.
C) prepurchasetissue.
D) posttpurchasetissu
e.tAnswer:t D
Type:tMC
PagetRef:t3t
Skill:t Application
Objective:t L1-01tConsumertbehaviourtistatprocess.
,4) Thetexpandedtviewtoftthetexchangetthattincludestthetissuestthattinfluencetthetconsumert
before,tduring,tandtaftertatpurchasetistcalled:
A) thetvalue.
B) thetstrategictfocus.
C) thetpre-selltstrategy.
D) thetconsumptiontproces
s.tAnswer:t D
Type:tMC
PagetRef:t3t
Skill:t Concept
Objective:t L1-01tConsumertbehaviourtistatprocess.
5) Gailtdecidesttottaketatbreaktfromtstudyingtandtgoestonlinettotchecktthingstout.tShetconnectstw
ithtonetoftthetproducttdiscussiontgroupstthattshetparticipatestin.tThististantexampletofta:
A) lifestyletdiscussion.
B) brandtcompetition.
C) consumptiontcommunity.
D) marketplacetcompetition
.tAnswer:t C
Type:tMC
PagetRef:t2t
Skill:t Application
Objective:t L1-01tConsumertbehaviourtistatprocess.
6) Iftatproducttsucceedstintsatisfyingtneedstandtistpurchasedtovertandtovertagain,tittmosttlikelyth
astattained:
A) producttseparation.
B) brandtloyalty.
C) lifestyletvariation.
D) purchasetconception
.
Answer:t B
Type:tMC
PagetRef:t2t
Skill:t Concept
Objective:t L1-01tConsumertbehaviourtistatprocess.
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