D311 FINAL TEST PREPARATION QUESTIONS AND ANSWERS!!!
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Course
D311
Institution
D311
D311 FINAL TEST PREPARATION QUESTIONS AND ANSWERS!!!
A major benefit of the international division structure is ________.
a. outsourcing distribution and shipping tasks
b. responding quickly to foreign events
c. diversifying most product groups
d. hiring low-cost, local workers -Answer- b. res...
D311 FINAL TEST PREPARATION
QUESTIONS AND ANSWERS!!!
A major benefit of the international division structure is ________.
a. outsourcing distribution and shipping tasks
b. responding quickly to foreign events
c. diversifying most product groups
d. hiring low-cost, local workers -Answer- b. responding quickly to foreign events
A Japanese keiretsu is best described as a ________.
a. family business
b. product division
c. network structure
d. centralized control system -Answer- c. network structure
MNEs typically use reporting systems for foreign operations that are similar to the ones
they use domestically ________.
a. primarily in the early stages of operating abroad
b. because common systems allow comparative evaluations
c. until the subsidiary demonstrates mastery of the form
d. only in those countries with extremely similar systems of information technology -
Answer- b. because common systems allow comparative evaluations
Johnson & Johnson embodies its organizational culture in "The Credo," which is the
firm's ________.
a. code of conduct
b. vision statement
c. strategic plan
d. mission statement -Answer- a. code of conduct
Johnson & Johnson distributes decision-making power among departments and
divisions. This policy provides managers with a sense of ownership and control at the
company. Johnson & Johnson is best described as a ________ organization.
a. vertical
b. centralized
c. horizontal
d. decentralized -Answer- d. decentralized
The following are common marketing orientations around the world EXCEPT:
a. Strategic marketing orientation
b. Policy marketing orientation
c. Sales orientation
, d. Customer orientation -Answer- b. Policy marketing orientation
Which of the following describes a company that follows a social marketing orientation?
a. It considers political and safety dimensions of its products.
b. It is a not-for-profit entity based in a developed country.
c. It is a government-owned entity from an emerging economy.
d. It generates sales to niche markets using social networking sites. -Answer- a. It
considers political and safety dimensions of its products.
Toyota initially failed to sell pickup trucks in the United States until it redesigned the
interior to accommodate drivers who wore cowboy hats. This demonstrates which of the
following reasons for product alterations?
a. Cultural considerations
b. Legal considerations
c. Infrastructure considerations
d. Environmental considerations -Answer- a. Cultural considerations
All of the following are legal considerations to alter products to a foreign market
EXCEPT:
a. Labeling requirements
b. Exchange rates
c. Environmental protection regulations
d. Technical standards -Answer- b. Exchange rates
A company wants to make sure that it will earn a specific amount of money on a new
product. This approach best demonstrates which of the following pricing strategies?
a. A coordination strategy
b. A penetration strategy
c. A skimming strategy
d. A cost-plus strategy -Answer- d. A cost-plus strategy
Which of the following is the selling and handling of goods through unofficial
distributors?
a. The gray market
b. The skimming strategy
c. The open market
d. The penetration strategy -Answer- a. The gray market
From a consumer standpoint, a brand conveys a perception of whether firms will deliver
what they promise. However, the importance is more crucial in countries with strong
cultural characteristics of __________.
a. power distance
b. uncertainty avoidance
c. masculinity
d. long-term orientation -Answer- b. uncertainty avoidance
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