2. Consumer kbehavior kreflects kmore kthan kthe kway kthat ka kproduct kis kacquired kby ka ksingle kperson kat kany kone kpoint kin ktime.
a. True
b. False
ANSWER: True
3. Buying krepresents kone ktype kof kacquisition kbehavior.
a. True
b. False
ANSWER: True
4. Usage kis kat kthe kcore kof kconsumer kbehavior.
a. True
b. False
ANSWER: True
5. Disposition kis kthe kprocess kby kwhich ka kconsumer kuses kan koffering.
a. True
b. False
ANSWER: False
6. The ksequence kof kacquisition, kconsumption, kand kdisposition kdoes knot koccur kover ktime.
a. True
b. False
ANSWER: False
10. One kreason kmarketing kmanagers kstudy kconsumer kbehavior kis kto kcreate kpublic kawareness kof kinappropriate kpractices.
a. True
b. False
ANSWER: False
11. Marketing kmanagers kneed kto kunderstand kconsumer kbehavior kto kprotect kconsumers kfrom kunfair, kunsafe, kor
kinappropriate kmarketing kpractices.
a. True
b. False
ANSWER: False
12. Research kindicates kthat kconsumers kfind kit kdifficult kto kunderstand kthe kdifferences kbetween kbrands kwhen kthey
kview ka kchart, kmatrix, kor kgrid kcomparing kbrands kand ktheir kattributes.
a. True
b. False
ANSWER: False
13. A kbrand kname kis kbetter kremembered kwhen kplaced kin kan kad kthat khas kinteresting kand kunrelated kvisuals.
a. True
b. False
ANSWER: False
14. Sellers kshould kcreate kthe kendowment keffect kby ksetting ka khigher kprice kfor kgoods kthan kbuyers kare kwilling kto kpay.
a. True
b. False
ANSWER: False
15. An koffering kis ka kproduct, kservice, kactivity, kor kidea:
a. that kis kacquired kbut knot kused kby kconsumers.
b. that kis kused kbut knot kacquired kby kconsumers.
c. marketed kby ka kfirm kbut knot kyet kavailable kin kthe kmarketplace.
d. made kavailable kby ka kmarketing korganization kto kconsumers.
e. that kis kin kthe kmarketplace kbut knot kyet kaccepted kby kconsumers.
ANSWER: d
16. The kprocess kby kwhich ka kconsumer kcomes kto kown kan koffering kis kknown kas k .
a. usage
b. disposition
c. comprehension
d. acquisition
Copyright kCengage kLearning. kPowered kby Page k2
Cognero.
, Name Clas Dat
k
: s: e:
Chapter 01—Understanding Consumer Behavior
k k k
e. perception
ANSWER: d
17. Which kof kthe kfollowing kstatements kis ktrue kof kacquisition kbehavior?
a. Attitudes ktoward kmaterialism, kstatus, kand kself-concept kdo knot kplay ka krole kin kacquisition kbehavior.
b. Consumers ktend kto kprocrastinate kin kredeeming kcoupons kand kgift kcards kwhen kdeadlines kare kclose.
c. Ways kof kobtaining kgoods kand kservices kinclude krenting, kleasing, ktrading, kand ksharing.
d. Disposition krepresents kone ktype kof kacquisition kbehavior.
e. Acquisition kbehavior kof kone kcustomer kcannot kbe klinked kwith kdisposition kbehavior kof kanother kcustomer.
ANSWER: c
18. Linda kruns ka ksmall kcafé. kAt kthe kend kof kthe kday, kshe krecycles kall kpaper kand kplastic. kIn kthe kcontext kof kconsumer
kbehavior, kthis kis kan kexample kof k .
a. preattentive kprocessing
b. purchase kbehavior
c. zapping
d. disposition kbehavior
e. zipping
ANSWER: d
19. Which kof kthe kfollowing kstatements kis ktrue kof kconsumer kbehavior?
a. It kis klimited kto kthe kstudy kof khow kconsumers kbuy kproducts.
b. It kreflects kthe kactions kof ka ksingle kconsumer krather kthan ka kgroup kof kconsumers.
c. It kis krelated kto khow kconsumers kmake kacquisition kdecisions krather kthan kdisposition kdecisions.
d. It kdeals kwith kthe kpurchase kof ktangible kgoods kbut knot kservices.
e. It kaffects kdecisions kabout kmanaging kdebt.
ANSWER: e
20. Identify ka ktrue kstatement kabout kthe kconsumer kbehavior kprocess.
a. Consumers kdo knot kmake kdecisions kabout kwhere kto kconsume kvarious kproducts.
b. Culture kdoes knot kinfluence kconsumers' kacquisition, kdisposition, kor kusage kbehavior.
c. Consumer kbehavior kis ka kdynamic kprocess.
d. Finding ka knew kuse kfor ka ktangible kproduct kis ka kway kto kdispose kof kan koffering ktemporarily.
e. Lending krepresents kone ktype kof kacquisition kbehavior.
ANSWER: c
21. Mike kwants kto kbuy ka kcomputer. kHis kfriend, kGregory, kresearches kthe kvarious kbrands kof kcomputers kin kthe kmarket
kand khelps kMike kchoose kone. kAs kMike kis kabout kto kbuy kit, kMike's kfather kmentions kthat kthe kbrand kMike khas kchosen kis
kmediocre kcompared kwith kthe kother kbrands kin kthe kmarket. kIn kthis kscenario, kMike's kfather kplays kthe krole kof kthe k .
a. influencer
b. purchaser
c. user
d. ethicist
Copyright kCengage kLearning. kPowered kby Page k3
Cognero.
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