COMM 201 Exam Questions With Correct
Answers A+
Some ancient philosophers thought oral communication was what? - Answersuperior to written
communication
Which of the following was direct result of the printing press? - Answerthe rise in the middle
class
the concept of nationalism
a decline i...
Some ancient philosophers thought oral communication was what? - Answer✔superior to written
communication
Which of the following was direct result of the printing press? - Answer✔the rise in the middle
class
the concept of nationalism
a decline in the power of religious authority
For the first time in mass media history, the speed of communication surpassed the speed of
transportation, how? - Answer✔the development of the telegraph
The electronic era really took off with the widespread use of what? - Answer✔television
What is one main meaning of the term media convergence? - Answer✔The technological
merging of content in different mass media, such as songs being available on cell phones
The textbook describes three stages in the emergence of a media innovation, what are they? -
Answer✔Novelty, entrepreneurial, and mass medium
How did pocket books revolutionize the paperback industry? - Answer✔by cutting the price to
25 cents
What is a major difference between sound recordings made by Emile Berliner and those made by
Thomas Edison? - Answer✔Berliner's disks were flat, the inventions of audiotape paving the
way for digital recording
What did deejay Alan Freed do? - Answer✔coined the term rock and roll, attempted to make
rhythm and blues music more acceptable to mainstream audiences by playing original rhythm
and blues music and black versions of early rock and roll
Why did authorities begin censoring rock lyrics in the 1950's? - Answer✔because of concerns
about juvenile delinquency
Overall, when did music revenue begin decreasing? - Answer✔Since 2000
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