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COB 300 McMillen Final Exam Questions and Answers 100% Pass $12.49
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COB 300 McMillen Final Exam Questions and Answers 100% Pass
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COB 300 McMillen Final Exam Questions and Answers 100% Pass Management contracting - a joint venture in which the domestic firm supplies the management know-how to a foreign company that supplies the capital; the domestic firm exports management services rather than products. Direct investment...

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  • January 8, 2025
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  • 2024/2025
  • Exam (elaborations)
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  • cob 300 mcmillen final exam questions and answers

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COB 300 McMillen Final Exam
Questions and Answers 100% Pass

Management contracting - ✔✔a joint venture in which the domestic firm supplies the management

know-how to a foreign company that supplies the capital; the domestic firm exports management

services rather than products.


Direct investment - ✔✔entering a foreign market by developing foreign-based assembly or

manufacturing facilities.


Licensing - ✔✔entering foreign markets by developing an agreement with a licensee in the foreign

market.


Contract manufacturing - ✔✔a joint venture in which a company contracts with manufacturers in a

foreign market to produce its product or provide its service.


whole-channel view - ✔✔Consists of designing international channels that take into account the entire

global supply chain and marketing channel, forging an effective global value delivery network


marketing logistics - ✔✔planning, implementing, and controlling the physical flow of materials, final

goods, and related information from points of origin to points of consumption to meet customer

requirements at a profit


corporate VMS - ✔✔a vertical marketing system that combines successive stages of production and

distribution under single ownership



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Emily Charlene
Lead Athor

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indirect marketing channel - ✔✔a marketing channel containing one or more intermediary levels


contractual VMS - ✔✔A vertical marketing system in which independent firms at different levels of

production and distribution join together through contracts


Marketing channel management - ✔✔selecting, managing, and motivating individual channel members

and evaluating their performance over time.


administered VMS - ✔✔A vertical marketing system that coordinates successive stages of production and

distribution through the size and power of one of the parties


conventional distribution channel - ✔✔A channel that consists of one or more independent producers,

wholesalers, and retailers, each a separate business seeking to maximize its own profits


A marketing channel - ✔✔a set of interdependent organizations that help make a product or service

available for use or consumption by the consumer or business user


Channel level - ✔✔the layer of intermediaries that performs some of the work in bringing the product

and its ownership closer to the final buyer


multichannel distribution system - ✔✔a distribution system in which a single firm sets up two or more

marketing channels to reach one or more customer segments.


Distribution center - ✔✔a large, highly automated warehouse assigned to receive goods from various

plants and suppliers, take orders, fill them, and deliver goods to customers


Value delivery network - ✔✔A network composed of the company, suppliers, distributors, and

ultimately, customers who partner with each other to improve the performance of the entire system on

delivering customer value




X
Emily Charlene
Lead Athor

©All Rights Reserved, 2025

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