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MGT 434 Consumer Behavior QUIZZES Questions and Answers | Reviewed What occurs when an individual may have a reason to believe that the group will apply sanctions to punish nonconforming behavior? - Fear of Deviance Individuals with the ability to influence others' attitudes of behaviors are c...

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  • January 9, 2025
  • 15
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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MGT 434 Consumer Behavior
QUIZZES Questions and Answers |
Reviewed

What occurs when an individual may have a reason to believe that the group will apply sanctions to

punish nonconforming behavior? - ✔✔Fear of Deviance


Individuals with the ability to influence others' attitudes of behaviors are considered - ✔✔opinion leaders


Margaret stayed on top of what was happening in the marketplace, but she was not necessarily the first to

purchase items when they first came out. Margaret would be classified as a(n) ________. - ✔✔market

maven


Every summer, thousands of bikers converge on Sturgis, South Dakota, filling up every campground,

motel, and hotel within miles of the city. This annual meeting is an example of a gathering of a(n)

________.


A) normative clan


B) consumer tribe


C) maven network


D) aspirational group - ✔✔consumer tribe




X
Emily Charlene
Lead Athor

©All Rights Reserved, 2025

, 2|Page


Anna asks people in her social group their opinion about a movie before she watches it. Her social group

is an example of a(n) ________. - ✔✔reference group


What happens when we do not devote as much ice and effort to a task as we could because our

contribution is part of a larger group effect? - ✔✔social loafing


James Otis wants to be "Just like Mike" and has for many years. James has purchased Jorden-gear, follows

Jordan's career, and he has often thought about how to give back to his community the way MJ has. What

is the reference group that would apply to this relationship? - ✔✔aspirational group


A marketing manager who wants to identify opinion leaders for her product category should - ✔✔find

socially active persons who are intensely interested in the product category and who are similar to the

other consumers.


The ______ a group is, the more likely members are to engage in social loafing. - ✔✔bigger


Phillip admires the qualities of the Sigma Chis on his college campus. Since he has decided to try and

pledge this group, he begins to imitate the qualities that he perceives the group has. What type of power

does the fraternity seem to be displaying with respect to Phillip and his behavior? - ✔✔referent power


True or False: The flamboyant consumption of the nouveau riche is and example of symbolic self-

completion. - ✔✔True


True or False: Income is a better predictor of purchases that have symbolic aspects but low moderate

prices - ✔✔False


True or False: Social Stratification refers to the creation of artificial divisions in a society - ✔✔True


True or False: Downward mobility is not possible in the US social class system - ✔✔False




X
Emily Charlene
Lead Athor

©All Rights Reserved, 2025

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