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Com 260 Exam 1 Questions With Correct Answers. Why study communication? - AnswerPersonal, relational, professional, cultural impact What does the level of observation measure? - AnswerInter or intrapersonalness when sending a message Intentionality - Answerpresence or lack of purposeful sendin...

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  • January 14, 2025
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  • 2024/2025
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Com 260 Exam 1 Questions With Correct
Answers.


Why study communication? - Answer✔Personal, relational, professional, cultural impact

What does the level of observation measure? - Answer✔Inter or intrapersonalness when sending
a message

Intentionality - Answer✔presence or lack of purposeful sending and receiving

Normative judgement - Answer✔whether or not the interaction is successful (received or not)

Communication definitiojn - Answer✔A systemic process in which individuals interact with and
through symbols to create and interpret meanings

Communication process? - Answer✔Progressive, constantly ongoing

Systemic communication - Answer✔doesn't happen in a bubble, we must analyze a
communication event by the complete environment

Symbols - Answer✔arbitrary representations of things which can be verbal or image based

Meaning - Answer✔Abstract, a moment of understanding

Building blocks of research - Answer✔tools, methods, methodology, theoretical questions,
philosophical assumptions

Research tools - Answer✔instruments used to research

Research methods - Answer✔means by which you will get to the answers

Methodology - Answer✔perspective on which methods will give the best answers to your
questions

Theoretical questions - Answer✔systematically related sets of ideas used to describe and/or
explain phenomenon

Philosophical assumptions - Answer✔foundations of knowledge



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, ©BRIGHSTARS 2024/2025 ALL RIGHTS RESERVED.

Communication science approach - Answer✔social scientific approach to the study of
communication

Empirical - Answer✔observable

Qualitative methods - Answer✔rough sense of what one is looking for, study methods emerge as
study goes on

Quantitative methojds - Answer✔clear sense of what they're looking for, designed in advance

Hypothesis - Answer✔testable explanation for an observable phenomenon

Research question - Answer✔a problem that the researcher wants to answer by conducting
research

Experimental design - Answer✔testing in a controlled environment

Content analysis - Answer✔examining works to analyze the frequency of specific message and
message characteristics

Conversation analysis - Answer✔examining naturally occurring verbal and nonverbal messages
to identify frequency and occurrence of specific communication utterances

Interviews - Answer✔spoken presentation of questions to evoke responses

Description - Answer✔the process of using symbols to represent phenomenon, ex. statistics

Taxonomy - Answer✔list of elements that fit into a category

Cultural understanding - Answer✔providing insight into what something means in a given
context for a particular group or community

Reform - Answer✔active pursuit of social change

Standards for evaluating research - Answer✔Appropriateness, heuristic value, generalizability,
parsimony, openness, utility

Appropriateness - Answer✔does the research method properly measure what they're trying to
figure out

Heuristic value - Answer✔degree to which the research provokes new thoughts

Generalizability - Answer✔ability for the research to be extended to a broader population

Parsimony - Answer✔is it the most simple explanation?

Openness - Answer✔is the research open to other approaches?

Utility - Answer✔is there useful knowledge or practical value to the theory?

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