Com 260 Exam 1 Questions With Correct
Answers.
Why study communication? - AnswerPersonal, relational, professional, cultural impact
What does the level of observation measure? - AnswerInter or intrapersonalness when sending
a message
Intentionality - Answerpresence or lack of purposeful sendin...
Communication science approach - Answer✔social scientific approach to the study of
communication
Empirical - Answer✔observable
Qualitative methods - Answer✔rough sense of what one is looking for, study methods emerge as
study goes on
Quantitative methojds - Answer✔clear sense of what they're looking for, designed in advance
Hypothesis - Answer✔testable explanation for an observable phenomenon
Research question - Answer✔a problem that the researcher wants to answer by conducting
research
Experimental design - Answer✔testing in a controlled environment
Content analysis - Answer✔examining works to analyze the frequency of specific message and
message characteristics
Conversation analysis - Answer✔examining naturally occurring verbal and nonverbal messages
to identify frequency and occurrence of specific communication utterances
Interviews - Answer✔spoken presentation of questions to evoke responses
Description - Answer✔the process of using symbols to represent phenomenon, ex. statistics
Taxonomy - Answer✔list of elements that fit into a category
Cultural understanding - Answer✔providing insight into what something means in a given
context for a particular group or community
Reform - Answer✔active pursuit of social change
Standards for evaluating research - Answer✔Appropriateness, heuristic value, generalizability,
parsimony, openness, utility
Appropriateness - Answer✔does the research method properly measure what they're trying to
figure out
Heuristic value - Answer✔degree to which the research provokes new thoughts
Generalizability - Answer✔ability for the research to be extended to a broader population
Parsimony - Answer✔is it the most simple explanation?
Openness - Answer✔is the research open to other approaches?
Utility - Answer✔is there useful knowledge or practical value to the theory?
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