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Introducing Communication Research 4th Edition Davis Test Bank
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TEST BANK INTRODUCINGCOMMUNICATION RESEARCH
4TH EDITION DAVIS
, Chapter 1: Getting Started: Possibilities and Decisions
Test Bank
Multiple Choice
1. Understanding human communication through observations is known as
______.
a. empiricism
b. interviewing people
c. analyzing message content
d. surveys
Ans: A
Learning Objective: 1.2: Identify research questions that might be asked about
communication.
Cognitive Domain: Comprehension
Answer Location: Getting Started in Research
Difficulty Level: Medium
2. Communication Research is a scholarly journal that:
a. specializes in interpersonal communication
b. specializes in social media studies
c. specializes in organizational culture studies
d. covers a variety of topics
Ans: D
Learning Objective: 1.1: Identify basic assumptions behind human
communication research.
Cognitive Domain: Application
Answer Location: Recommended Reading
Difficulty Level: Hard
3. Which of the following statements is the least contestable?
a. Observations capture an underlying reality.
b. Theories about human behavior can be generalized.
c. Human communication can be understood through research.
d. There is one best position from which to observe human behavior.
Ans: C
Learning Objective: 1.1: Identify basic assumptions behind human
communication research.
Cognitive Domain: Application
Answer Location: Theories About Human Behavior Can/Cannot Be Generalized
Difficulty Level: Medium
4. The statement that theories about human behavior can be generalized is
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