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Adve 1400 Exam #1 Question and answers correctly solved

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Uploaded on February 23, 2025
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adve 1400 exam 1
adve 1400 exam 1 question and answers correctly s

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Adve 1400 Exam #1 Question and
answers correctly solved
Advertising - correct answers Showing an idea through, many different
mediums that is advertising something

WOM Advertising ( Word of Mouth Advertising) - correct answers One way of
a few that will help a, usually a newer company, get it's name out there.

Marketing - correct answers the action or business of promoting and selling
products or services, including market research and advertising

Marketing Mix - correct answers a combination of factors that can be
controlled by a company to influence consumers to purchase its products.

Promotional Mix (4 P's) - correct answers They are used as tools to
communicate to the target market and produce organizational sales goals and
profits.

Sales Promotion - correct answers one level of marketing aimed either at the
consumer or at the distribution channel (in the form of sales-incentives). It is
used to introduce new product, clear out inventories, attract traffic, and to lift
sales temporarily.

Publicity - correct answers the giving out of information about a product,
person, or company for advertising or promotional purposes.

Public Relations - correct answers the professional maintenance of a
favorable public image by a company or other organization or a famous
person.

, Personal Selling - correct answers a promotional method in which one party
(e.g., salesperson) uses skills and techniques for building personal
relationships with another party (e.g., those involved in a purchase decision)
that results in both parties obtaining value.

Audience contact/touch points - correct answers any point of contact between
a buyer and a seller.

Brand Equity - correct answers the commercial value that derives from
consumer perception of the brand name of a particular product or service,
rather than from the product or service itself.

IMC (integrated marketing communications) management - correct answers
recognizes the value of a comprehensive plan that evaluates the strategic
roles of a variety of communication disciplines advertising, public relations,
personal selling, and sales promotion and combines them to provide clarity,
consistency, and maximum communication impact.

Imc Plan - correct answers This is a simple concept that ensures that all forms
of communications and messages are carefully linked together

Marketing objectives - correct answers goals set by a business when
promoting its products or services to potential consumers that should be
achieved within a given time frame

Marketing opportunities - correct answers analysis looks at the current state of
an industry or market in order to determine where there is room to attract
more customers, introduce new products, sell products or achieve company
growth.

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