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MGT 6311 Midterm Exam Questions and Answers|2025 Update | 100% Correct-GT

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MGT 6311 Midterm Exam Questions and Answers|2025 Update | 100% Correct-GT

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March 12, 2025
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Written in
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MGT 6311 Midterm Exam
Questions and Answers|2025
Update | 100% Correct-GT
Shift in marketing mix - ANSWER >>>>>Reach,
effectiveness, and efficiency


goal of marketing - ANSWER >>>>>to create a
product/service that sells


GOST hierarchy - ANSWER >>>>>Goals,
Objectives(specific metrics), Strategies, tactics aka
hierarchy towards achieving goals


5 C's - ANSWER >>>>>Customer, competitors,
collaborators, company, context


Customer marketing model - ANSWER
>>>>>Awareness
Interest/Engagement
Acquisition

, Customer Segmentation
Customer Retention
Support/Advocacy


RFM - ANSWER >>>>>recency, frequency, monetary
value (as a customer persona)


Buyer journey - ANSWER >>>>>Discovery (loosening
of status quo, committing to change)
Consideration (Exploring possible solutions &
committing to a solution)
Decision (Justifying the decision, making the
selection)


The 5 P's - ANSWER >>>>>Core components
associated with a mktg mix:
Price
Product
Promo
Place
People
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