2020 principles of marketing strayer university mkt 100 principles of marketing midterm exam 1 latest
2020 strayer university mkt 100 ex
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Strayer University
MKT 100 Principles of Marketing
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MKT 100 Midterm Exam
Question 1
5 out of 5 points
Most co-branding examples lean more toward being
Selected
Answer:
ingredient branding.
Correct Answer:
ingredient branding.
Question 2
5 out of 5 points
Which branding approach provides stronger financial outcomes to the company?
Selected
Answer:
umbrella approach
Correct Answer:
umbrella approach
Question 3
5 out of 5 points
Which of the following elements is a quality associated with the brand name under the company's
control?
Selected
Answer:
packaging
Correct Answer:
, packaging
Question 4
5 out of 5 points
Which of the following is not a physical quality of branding?
Selected Answer:
cognitive association
Correct Answer:
cognitive association
Question 5
5 out of 5 points
In order to best value a brand, how should it be measured?
Selected Answer:
by using means that best translates into a financial vocabulary
Correct Answer:
by using means that best translates into a financial vocabulary
Question 6
5 out of 5 points
__________ qualities are those that are difficult to judge even post-consumption.
Selected
Answer:
Credence
Correct Answer:
Credence
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