Exam (elaborations)
MBA 7600 Quiz 2 Verified Answers!! (2025)!!
- Course
- MBA 7600
- Institution
- West Virgina University
MBA 7600 Quiz 2 Verified Answers!! (2025)!!
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Q&AsMBA 7600 Quiz 2 Verified
Answers!! (2025)!!
____ is an analytic method that identifies which products or
services to recommend based on a determination of how similar a
product or service seems to be to those that the customer has
demonstrated a preference for in the past, or is currently
considering. - Answer content filtering
________ are the marketing activities that affect the consumer
decision process.
A) Value proposition, technology, and segmentation
B) Culture, society, and technology
C) Value proposition, distribution, and marketing communications
D) Distribution, technology, and promotion
E) Marketing communications, technology, and politics - Answer
C) Value proposition, distribution, and marketing communications
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, Q&As
________ are the stages of the consumer decision-making process
in order.
A) Problem recognition, identifying alternatives, evaluation of
alternatives, selection of an alternative, purchase decision
B) Problem recognition, evaluation of alternatives, product choice,
evaluation
C) Evaluation of alternatives, product choice, evaluation
D) Evaluation of alternatives, information search, product choice
E) Problem recognition, search for information, evaluation of
alternatives, product choice decision, post-purchase evaluation -
Answer E) Problem recognition, search for information,
evaluation of alternatives, product choice decision, post-purchase
evaluation
________ choices tend to be more holistic than emotional choices,
using summary impressions rather than specific attributes to
evaluate the options and affect even important purchases such as
a car or house.
A) Rational
B) Balanced
C) Attitude-based
D) State-of-mind
E) Weighted - Answer C) Attitude-based
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, Q&As
________ communication is communicating through means such as
time and personal space.
A) Transformational
B) Nonverbal
C) Transactional
D) Situational
E) Meta - Answer B) Nonverbal
________ criteria are a set of analyses and metrics grouped
together to assess the cost of ownership.
A) Financial
B) Service
C) Transactional
D) End user
E) Value - Answer A) Financial
________ data contains some elements of structure that make it
easier for machines to understand its organization, but still
contains parts that do not possess an appropriate level of
structure to make them readily analyzable by automated means
for knowledge creation. - Answer semi-structured data
________ fulfill an important role by classifying, explaining, and
then bestowing information, most often to family and friends but
occasionally to a broader audience.
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, Q&As
A) Gatekeepers
B) Influencers
C) Affiliation groups
D) Reference groups
E) Opinion leaders - Answer E) Opinion leaders
________ include a set of methods facilitated by technology that
utilize individual-level and market-level data to identify and
communicate meaningful patterns within the data for the purpose
of improving marketing-related decisions. - Answer marketing
analytics
________ include a set of methods facilitated by technology that
utilize individual-level and market-level data to identify and
communicate meaningful patterns within the data for the purpose
of improving marketing-related decisions. - Answer Marketing
analytics
________ information sources include independent groups,
personal associations, marketer-created information, and
experiences.
A) External
B) Internal
C) Low
D) High
E) Preferred - Answer A) External
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