Exam (elaborations)
MBA 7600 Final Verified Answers!! (2025)!!
- Course
- MBA 7600
- Institution
- West Virgina University
MBA 7600 Final Verified Answers!! (2025)!!
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Q&AsMBA 7600 Final Verified Answers!!
(2025)!!
____ is an analytic method that identifies which products or
services to recommend based on a determination of how similar a
product or service seems to be to those that the customer has
demonstrated a preference for in the past, or is currently
considering. - Answer content filtering
_______ goods are appropriate for intensive distribution, as their
sales rely on the consumer seeing the product, feeling an
immediate want, and being able to purchase now.
A) High-technology
B) Durable
C) Convenience
D) Impulse
E) Shopping - Answer d
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, Q&As
________ advertising is common during the maturity stage of the
product life cycle, but you should avoid this if your brand is the
leader.
A) Pioneering
B) Comparative
C) Competitive
D) Institutional
E) Covert - Answer b
________ advertising is heavily used during the growth and early
maturity stages of the product life cycle.
A) Competitive
B) Comparative
C) Pioneering
D) Covert
E) Institutional - Answer a
________ advertising is one of the three principal types of product
advertising.
A) Covert
B) Competitive
C) Institutional
D) Direct
E) Viral - Answer b
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, Q&As
________ affords the marketing manager an opportunity to develop
a rational pricing strategy across a complete line of related items.
A) Product line pricing
B) Captive pricing
C) Price bundling
D) Reference pricing
E) Prestige pricing - Answer a
________ are a form of sales promotion to channel members.
A) Product samples
B) Multiple-purchase offers
C) Product placements
D) Trade shows
E) Loyalty programs - Answer d
________ are direct, immediate reductions in price provided to
purchasers.
A) Allotments
B) Rebates
C) Offers
D) Discounts
E) Allowances - Answer d
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, Q&As
________ are product enthusiasts who enjoy being the first to try
and master a new product.
A) Innovators
B) Early adopters
C) Early majority
D) Late majority
E) Laggards - Answer A) Innovators
________ are the marketing activities that affect the consumer
decision process.
A) Value proposition, technology, and segmentation
B) Culture, society, and technology
C) Value proposition, distribution, and marketing communications
D) Distribution, technology, and promotion
E) Marketing communications, technology, and politics - Answer
C) Value proposition, distribution, and marketing communications
________ are the stages of the consumer decision-making process
in order.
A) Problem recognition, identifying alternatives, evaluation of
alternatives, selection of an alternative, purchase decision
B) Problem recognition, evaluation of alternatives, product choice,
evaluation
C) Evaluation of alternatives, product choice, evaluation
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