Exam (elaborations)

SPMT 270 EXAM 1

0 purchase

Course
SPMT 270

Institution
SPMT 270

Basic Marketing philosophy - Correct Ans--Examine people's wants and (needs) -Select the best way to meet those wants -Achieve the organization's objectives by meeting and satisfying the consumers wants The Four Cs of Marketing (SWOT) - Correct Ans--Company -Consumers -Competitors -Climate ...

[Show more]

Preview 2 out of 5 pages

View example

Uploaded on March 29, 2025
Number of pages 5
Written in 2024/2025
Type Exam (elaborations)
Contains Questions & answers

Institution SPMT 270
Course SPMT 270

$7.19

Add to cart

Save

100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached

SPMT

SPMT 270 EXAM 1

Basic Marketing philosophy - Correct Ans--Examine people's wants and (needs)
-Select the best way to meet those wants
-Achieve the organization's objectives by meeting and satisfying the consumers wants

The Four Cs of Marketing (SWOT) - Correct Ans--Company
-Consumers
-Competitors
-Climate

The P's of The Marketing Mix - Correct Ans--Product
-Price
-Promotion
-Place

The Sport Product - Correct Ans--Any bundle or combo of attributes and qualities that a
consumer expects will satisfy their "wants" and "needs"
-A good, service, or combination that provides benefits to a consumer as part of an
exchange

Importance of Sport Marketing - Correct Ans--In order to survive, ad thrive, sport
organizations rely on income and revenue to support their activities and programs
-Increase consumers - attendance and viewership
-College athletic departments are having to become more "Fincaciallly self-sufficient"
-Even in high school, youth, and recreational sports are becoming more expensive

Two thrusts of Sport Marketing - Correct Ans--The marketing of sport products to the
sport consumer
"Marketing Of Sport"
-The marketing of mainstream and non-sport products through sport
"Marketing Through Sport"

Historical Challenges in Sport Marketing - Correct Ans--Marketing myopia: "Lack of
foresight"
-Lack of Market research: Get to know your consumer!
-Poor sales training and techniques: This is the "lifeblood" of your organization

Tex Rickard - Correct Ans-Madison square garden and Boxing promoter

Fred Corcoran - Correct Ans-Worked with the PGA

Bill Veeck - Correct Ans-MLB owner

SPMT

, SPMT

Don Canham - Correct Ans-University of Michigan athletic director

Jon Spoelstra - Correct Ans-Executive, Marketing guru

"Grandfather" of Sport Marketing - Correct Ans--Bill Veeck
-MLB team owner and marketing pioneer... Known for his OUTRAGEOUS ideas
-Believed that sporting events should be Entertaining
-Experience should be remembered
Wanted to create loyal fans

Bill Veecks 12 Commandments for successful sports marketing - Correct Ans--Take
your work seriously. Go for broke and give it your all
-Never take yourself too seriously
If you're a president, owner, or operator, attend every home game and never leave until
the last out
-Listen and be available to your fans
-If you don't think a promotion is fun, don't do it. Don't insult your fans
-Create an aura in your city. Make people understand that unless they come to the
ballpark or stadium, they will miss something

Growth and Development of sport marketing - Correct Ans--Sports organizations
looking for a competitive advantage
-Sport organizations looking to broaden their consumer markets
-Evolution of media and technology

1970s - Correct Ans-NBA's Golden State Warriors are the first major sports org to
administer fan surveys

1979 series - Correct Ans-Sports illustrated shed popular media light on the business of
sport in a seven-part series

1979 - Correct Ans-ESPN is born!

1995 - Correct Ans-MLBs Seattle Mariners and NHLs San Jose sharks are the first
professional sport franchises to launch their own team website

What is marketing? - Correct Ans--Promotion
-Branding

The Sport industry - Correct Ans-Market where products and services are offered to
consumers that are sport related

Sports Marketing - Correct Ans--Creating Products the consumer wants
-Promoting those products
-Getting those products to the consumer

SPMT

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller AlexScorer. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $7.19. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

71851 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling