DSP Amazon Actual Exam Questions With Reviewed
100% Correct Detailed Answers Guaranteed Pass!!
1. DSP is software that allows advertisers to automate buying inventory from publishers'
sites, and manage multiple Ad Exchanges through a single interface. Basically,
advertisers can bid on and optimize ads all in one place.
2. DSP Demand Side Platform
3. Amazon Audi- Amazon DSP enables advertisers to leverage Amazon's first-party insights based
ence solutions on billions of observed shopping patterns across the customer decision journey.
We believe these insights are the best indicators for reaching the most relevant
audiences for your brand.
To reach the most relevant audience, advertisers can leverage both Amazon's
audiences and their own audiences, by using pixels, a data management platform
(DMP), hashed audiences, or 3rd party integrators.
Amazon DSP provides audience insights and robust performance analytics pre-,
during, and post-campaigns.
Amazon Ads' deep reporting analysis includes key metrics such as add-to-cart rate,
total purchases, and product units sold for brands that sell in Amazon's store, as
well as pixel conversion rate, and video completion rate for brands that do not sell
on Amazon.
4. comprehensive Amazon DSP allows you access to supply that you cannot access via other DSPs.
and Unique
supply Advertisers can access comprehensive and unique inventory from Amazon
owned-and-operated (O&O), third-party exchanges, Amazon Publisher Services
(APS), and private marketplaces, to boost targeted reach of Amazon shoppers
whenever and wherever they shop or consume content.
The Amazon DSP enables advertisers to build cross-device campaigns, which is
essential today given how cross-device shopping is the new normal.
, DSP Amazon Actual Exam Questions With Reviewed
100% Correct Detailed Answers Guaranteed Pass!!
Advertisers can achieve marketing goals by reaching Amazon shoppers at scale
wherever they are: whether they are on or ott Amazon.
5. Amazon Publish- Advertisers can access supply through APS, leading publisher inventory is avail-
er Services able through header bidding integrations
6. Benefits to DPS Amazon DSP uses both Amazon's own and third-party solutions, from manual site
Brand Safe- reviews to real-time bid evaluation, to uphold quality standards and brand safety.
guards
Amazon DSP monitors for brand safety, traflc quality, viewability and third-party
supply quality.
7. Automatic opti- The system will adjust bids to serve through the best formats and the best supply
mizations: sources and sites. Additionally, the Amazon DSP optimization engine analyzes
every impression against your goal in real-time. This can apply up to 500,000
predictors, which gives you Amazon first-party insights based on observed shop-
ping patterns. Amazon's DSP also has an automated optimization feature which
dynamically updates budgets according to a campaign goal.
8. Manual optimiza- Advertisers can manually optimize various levers of a campaign, including bud-
tions: gets, audiences, bids, frequency caps, and supply. Advertisers can leverage dis-
play, video and mobile ad types, as well as creative types such as:display ads with
e-commerce creativeimage adsvideo adsvideo creative builder ad unitsthird-party
served ads
9. The managed otters Amazon's complete programmatic campaign management services on an
service model insertion order (IO) basis. If you want to use the managed service modality, there
is a fee and minimum spend associated. Speak to your Amazon representative for
further details.
10. The self-service empowers advertisers and agencies to directly leverage Amazon Ads' ability to
model create a campaign on their own, without insertion orders (IOs) and campaign
, DSP Amazon Actual Exam Questions With Reviewed
100% Correct Detailed Answers Guaranteed Pass!!
minimums. There is a fee associated with the self-service model. Speak to your
Amazon Ads representative for additional details.
11. Programmatic is the use of computer software to automate the buying and selling of digital
Advertising advertising.
12. CPM Programmatic advertising pricing model
13. CMP Cost Per Mille
14. CPM Cost per thousand, or xx , is the amount of money an advertiser pays per 1,000
ad impressions.
15. Programmatic 2 a fixed
ways to purchase or dynamic CPM (dCPM) model
16. A Fixed CPM is a static rate to pay for every 1,000 impressions. This model can be utilized to
purchase private marketplace (PMP) or direct deals.
17. dCPM (Dynamic allows advertisers to set a price range for any single impression. The rate paid for
CPM) an impression may ditter depending on it's value and campaign optimizations.
18. Direct Advertis- Advertising relies on manual insertion orders and requests for proposals (RFPs).
ing Ads are bought and sold by ad buyers and sales teams.
Supply is guaranteed.
Prices are negotiated and based on a fixed CPM; no auctions are involved.
19. programmatic The buying process is automated.
advertising Supply is generally not guaranteed.
Ads can be purchased using a CPM or dCPM model.
Advertisers can either bid on impressions through real-time auctions, or buy
guaranteed ad impressions direct from publishers.
20. real time bidding method or RBT
100% Correct Detailed Answers Guaranteed Pass!!
1. DSP is software that allows advertisers to automate buying inventory from publishers'
sites, and manage multiple Ad Exchanges through a single interface. Basically,
advertisers can bid on and optimize ads all in one place.
2. DSP Demand Side Platform
3. Amazon Audi- Amazon DSP enables advertisers to leverage Amazon's first-party insights based
ence solutions on billions of observed shopping patterns across the customer decision journey.
We believe these insights are the best indicators for reaching the most relevant
audiences for your brand.
To reach the most relevant audience, advertisers can leverage both Amazon's
audiences and their own audiences, by using pixels, a data management platform
(DMP), hashed audiences, or 3rd party integrators.
Amazon DSP provides audience insights and robust performance analytics pre-,
during, and post-campaigns.
Amazon Ads' deep reporting analysis includes key metrics such as add-to-cart rate,
total purchases, and product units sold for brands that sell in Amazon's store, as
well as pixel conversion rate, and video completion rate for brands that do not sell
on Amazon.
4. comprehensive Amazon DSP allows you access to supply that you cannot access via other DSPs.
and Unique
supply Advertisers can access comprehensive and unique inventory from Amazon
owned-and-operated (O&O), third-party exchanges, Amazon Publisher Services
(APS), and private marketplaces, to boost targeted reach of Amazon shoppers
whenever and wherever they shop or consume content.
The Amazon DSP enables advertisers to build cross-device campaigns, which is
essential today given how cross-device shopping is the new normal.
, DSP Amazon Actual Exam Questions With Reviewed
100% Correct Detailed Answers Guaranteed Pass!!
Advertisers can achieve marketing goals by reaching Amazon shoppers at scale
wherever they are: whether they are on or ott Amazon.
5. Amazon Publish- Advertisers can access supply through APS, leading publisher inventory is avail-
er Services able through header bidding integrations
6. Benefits to DPS Amazon DSP uses both Amazon's own and third-party solutions, from manual site
Brand Safe- reviews to real-time bid evaluation, to uphold quality standards and brand safety.
guards
Amazon DSP monitors for brand safety, traflc quality, viewability and third-party
supply quality.
7. Automatic opti- The system will adjust bids to serve through the best formats and the best supply
mizations: sources and sites. Additionally, the Amazon DSP optimization engine analyzes
every impression against your goal in real-time. This can apply up to 500,000
predictors, which gives you Amazon first-party insights based on observed shop-
ping patterns. Amazon's DSP also has an automated optimization feature which
dynamically updates budgets according to a campaign goal.
8. Manual optimiza- Advertisers can manually optimize various levers of a campaign, including bud-
tions: gets, audiences, bids, frequency caps, and supply. Advertisers can leverage dis-
play, video and mobile ad types, as well as creative types such as:display ads with
e-commerce creativeimage adsvideo adsvideo creative builder ad unitsthird-party
served ads
9. The managed otters Amazon's complete programmatic campaign management services on an
service model insertion order (IO) basis. If you want to use the managed service modality, there
is a fee and minimum spend associated. Speak to your Amazon representative for
further details.
10. The self-service empowers advertisers and agencies to directly leverage Amazon Ads' ability to
model create a campaign on their own, without insertion orders (IOs) and campaign
, DSP Amazon Actual Exam Questions With Reviewed
100% Correct Detailed Answers Guaranteed Pass!!
minimums. There is a fee associated with the self-service model. Speak to your
Amazon Ads representative for additional details.
11. Programmatic is the use of computer software to automate the buying and selling of digital
Advertising advertising.
12. CPM Programmatic advertising pricing model
13. CMP Cost Per Mille
14. CPM Cost per thousand, or xx , is the amount of money an advertiser pays per 1,000
ad impressions.
15. Programmatic 2 a fixed
ways to purchase or dynamic CPM (dCPM) model
16. A Fixed CPM is a static rate to pay for every 1,000 impressions. This model can be utilized to
purchase private marketplace (PMP) or direct deals.
17. dCPM (Dynamic allows advertisers to set a price range for any single impression. The rate paid for
CPM) an impression may ditter depending on it's value and campaign optimizations.
18. Direct Advertis- Advertising relies on manual insertion orders and requests for proposals (RFPs).
ing Ads are bought and sold by ad buyers and sales teams.
Supply is guaranteed.
Prices are negotiated and based on a fixed CPM; no auctions are involved.
19. programmatic The buying process is automated.
advertising Supply is generally not guaranteed.
Ads can be purchased using a CPM or dCPM model.
Advertisers can either bid on impressions through real-time auctions, or buy
guaranteed ad impressions direct from publishers.
20. real time bidding method or RBT
