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Assignment C - Business Game - Northumbria University AT7014
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85% grade assignment C - Northumbria University Business game Team assignment Anoniem gemaakt
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[company name]Business game
[logo]
Abstract
[company name] is striving to become market leader by producing distinctive and technically
advanced cars that are affordable, but most importantly have a maximum level of safety.
This business plan provides insights into the company’s strategy and business objectives.
Group B - Team 3
Names - numbers
Word count: 1618
Table of content
1. Introduction........................................................................................................................ 2
1.1 Mission statement......................................................................................................... 2
1.2 Business objectives......................................................................................................2
2. Marketing and market segments........................................................................................3
3. Competitive strategy........................................................................................................... 5
4. Rationale underlying choices..............................................................................................6
4.1 Design, options and R&D..............................................................................................6
4.2 Pricing........................................................................................................................... 8
4.3 Production/HRM decisions..........................................................................................11
Literature.............................................................................................................................. 13
,Appendices........................................................................................................................... 14
Appendix I: First Meeting Minutes.....................................................................................14
Appendix II: Second Meeting Minutes...............................................................................17
Appendix III: Third Meeting Minutes..................................................................................21
Appendix IV: Peer Assessment.........................................................................................26
Appendix V: Definitions pricing methods...........................................................................27
1
, 1. Introduction
1.1 Mission statement
The mission statement is essential in the strategy formulation and describes the reason of
existence (Hunger, Hoffman, & Wheelen, 2017). Safety is in the DNA of the [company name]
organization. [company name] wants to make this safety accessible to all citizens. Therefore,
our mission statement is as follows:
“The market leader in producing distinctive and technically advanced affordable models that
offer maximum safety levels to all occupants.”
1.2 Business objectives
The business objectives, as shown in table 1 are founded on the company’s mission
statement and function as the anchor point of [company name].
Break-even within a period of four years.
Market share of 5% to 10% in the targeted markets at the end of year four.
Sell 95% of the manufactured cars each year.
Investments in R&D safety projects and technically advanced solutions by
spending at least 3% of yearly revenue.
Improvement of business operations efficiency through automation and staff
training by 5% yearly.
Table 1: Business objectives [company name]
2
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